Born from an April Fool’s joke into a cultural movement, DÒDÒ brings its inclusive premium spirit, crafted for the diaspora, back to its flavourful roots.
The wait is over. DÒDÒ, the world’s first plantain-infused rum, has officially landed in Nigeria. More than just a new spirit on the shelf, DÒDÒ represents a homecoming, a celebration of flavour, memory, and shared cultural identity in a bottle.

Born from a viral April Fool’s Day post in 2024, what started as founder Tola Alade’s playful idea quickly transformed into a real community demand. The question was simple, yet powerful: What if the taste of home, the caramelised, comforting flavour of fried plantain, could be experienced in a premium spirit?
That spark of joyful innovation has now journeyed from social media buzz to a crafted reality, and its latest stop is the heartland of one of its core inspirations: Nigeria.

DÒDÒ is a premium small-batch rum, distilled in Scotland by Matugga Distillers—a Black-owned distillery founded by Ugandan-British entrepreneurs. It’s meticulously infused with natural plantain sourced from African growers, with molasses from Zambia, creating a spirit that is authentically diaspora in its provenance. It’s not about geographical exclusivity, but cultural intentionality. As the brand states, “We’re authentically diaspora, made everywhere we are, by people who understand the culture, for the community that lives it.”

A Taste of Home, Elevated
The tasting experience is a narrative in itself. On the nose, it offers overripe banana, vanilla, and warm cinnamon spice. The palate unfolds with sweet brown sugar and the distinct, rich flavour of buttered caramelised plantain, supported by a robust spice backbone, leading to a long, warm finish. It’s familiar yet novel, nostalgic yet premium.
This complexity makes DÒDÒ versatile: enjoy it simply with ginger ale, in elevated tropical cocktails, as a celebratory shot, or neat for sipping. It’s designed to be the centrepiece of meaningful moments—big or small.

‍The brand’s essence is captured in three core pillars:

Playful: With origins in a joke, DÒDÒ leads with joy, not pretension. It’s warm, witty, and inviting.
Premium: It’s uncompromising on quality, small-batch, handcrafted, with sophisticated flavour, but rejects elitist gatekeeping.
Elevated: DÒDÒlifts the familiar plantain from everyday staple to a premium spirits ingredient, elevating diaspora culture and stories to the forefront of luxury spaces.

Why Nigeria is More Than a Market—It’s a Homecoming
The launch in Nigeria is profoundly symbolic. “DÒDÒ” is the Yoruba word for fried plantain, a beloved staple that evokes memory, family, and celebration. This launch is not merely an expansion; it’s a return to a cultural source. It’s an invitation for Nigerians to see and taste a part of their culinary heritage reimagined with craft and pride.
The brand stands for cultural authenticity, joyful innovation, inclusive premium, and diaspora connection. In Nigeria, these values resonate deeply. DÒDÒ offers a new way to celebrate “Naija” pride—one that connects the local experience to the global diaspora narrative, from Lagos to London, Accra to Atlanta.

Opening a Bottle, Opening a Conversation
To open a bottle of DÒDÒ is to spark a connection. It’s an aroma that transports you to Sunday lunches, to shared laughter and vibrant tables. It’s a spirit that says our flavours, our stories, and our joy deserve to be at the centre of premium experiences.

As DÒDÒ pours its first glasses in Nigeria, it brings a simple, powerful promise: "Every sip is a celebration."
Welcome home, DÒDÒ.
Ready to taste the celebration?  Discover more and explore serving inspiration at www.drinkdodo.com and join the cultural conversation on social media @drinkdodo. #DrinkDODO #FeelsLikeDODO