Somewhere between a JCB in Mumbai, a Lagos street, and a wall in Addis Ababa, fashion lost its monopoly on what is interesting. The people making it happen were not waiting to be discovered.

‍Rachel Ojuromi did not start with a platform. She started with a YouTube channel - no editing, no production budget, no brief. Raw talking videos made in Lagos by someone who had not yet been told her perspective needed packaging. That was the foundation. Not a strategy. A refusal to wait. She went on to found The Process Africa, a platform documenting African creatives before the rest of the world decided to pay attention. The work she makes now - shot on Lagos streets, styled by Debby Fasingha, filmed by photographer Odey Ikpa - carries the same quality the YouTube videos had. Everything she makes is a love letter to the place she is from and the people creating it.

When Outlander Magazine posted her work under the headline "India's coolest girl has influenced Rachel Ojuromi to become Nigeria's coolest girl," Outlander themselves wrote in the caption: "I could watch a million of these videos." Rachel's response from her own account was simply: "You guys are the coolest!! Thank youuuu." One comment. Then back to making. The "influenced" framing is the internet's version of the story. The fuller version is that Rachel was already doing this before it had a name, and Lagos was always the point.

In February 2026, Diya Joukani walked out onto the streets of Bandra in embroidered denim, and the internet stopped. No artificial lighting. Often just a white sheet and an iPhone. That rawness is the strategy. Her label, DiyaDiya Studio, fuses global streetwear silhouettes with aari and zardozi embroidery handwork repurposed from bridal couture onto denim, worn on a JCB on a Tuesday.

Since January, the format has been recreated thousands of times across the globe. London. Beirut. Moscow. Bengaluru. The replication is flattering. Then Rihanna came to Mumbai for her Fenty Beauty Ki Haveli pop-up and sought Diya out specifically. "You have been all over the internet! Congratulations on everything," the Grammy winner told her, before the two filmed a street walk video together. When the most famous woman in fashion travels to your city and asks to be part of your format, the argument is settled. 

‍Kalu Putik, known online as kaluputics, takes it to its furthest point. He is not using his city as a backdrop. He is building the clothes from it. Locally sourced, disposable materials turned into statement looks. No expensive tools. Just an eye for creativity and whatever he can find around him. A single video has crossed 200 million views and 10 million likes. An Instagram comment sits unanswered, not because he is ignoring the audience, but because he is too busy making the next thing to stop and respond to the last one. Fashion houses are reportedly taking notes. The constraint is not a limitation repackaged as virtue. It is the work itself. 

The industry's assumption was always that quality required conditions. The right city. The right light. The right room. What Rachel, Diya, and Kalu disprove - separately, without coordinating, across three continents, is that assumption. Quality comes from knowing exactly what you are trying to say. The infrastructure is optional. Paris, Milan, New York, and London still exist. The system they built still functions. But it no longer has a monopoly on what is interesting and that loss of monopoly is the most significant thing to happen to fashion content in years. Not because three creators went viral. Because they went viral making work that the system would never have funded, in cities the system would never have chosen, with resources the system would never have approved.

The industry is paying attention now. Whether it understands what it is looking at is a different question entirely.

IG:@ffeistyhuman

After only catching glimpses of her in photos on her Tumblr late 2025, a connection was finally made with the South London-based artist earlier this year when, this time, the then-twenty-one-year old was miming and vibing in another music video for a song they had just released exclusively on the blogging platform. The music escapes memory, but the muted colours, handheld cam and retro grain of the picture remain. And when you finally settle into Sade Olutola’s music, the last piece of the puzzle, it all makes sense.

Olutola’s Tumblr community is a slice of the blog’s quiet revival being fuelled by young people and their 2010s nostalgia. But this isn’t just a Tumblr affair for the British-Nigerian. From shooting music videos on multiple iPhone 4s, to the digicam aesthetic of her photos, and the bloomers, the net pop socks and gloves, vintage boots, leopard prints, and the chunky spiral pendants, brick by brick, Sade Olutola is reaching for, and building a world inspired by her, and her nostalgia. In May 2026, Deeds Magazine sat down with Olutola in an exclusive conversation to discuss her music, world-building, and the different shades of her person.

Fortune, for Deeds Magazine:

Hi Sade! How’re you doing?

Sade Olutola:

Hi Fortune! I’m good. How’re you?

I’m good, too. Great to finally have you. How was your session?

I’m still in it. It’s been amazing.

Oh, great. And how often do you do these sessions?

Honestly, I've been working a lot recently, so it's just once a week. But I'm trying to quit my job to do music full-time, so hopefully it'd be like three, four times a week, and from there I would like to be in the studio every day.

That's cool. I thought it was chill how quickly you responded to my Tumblr Ask the other day.

Oh, no, I feel like Tumblr is the best way to reach me, honestly.

I thought so.

Yeah. Because no one's on there, and I like that.

Exactly: no one's on there.

All these other apps, Oh My God. And I liked your little note. It was so cute. I love that you're Nigerian as well. Stand up!

Haha, yeah. And it was on Tumblr that I first found you, too. That was like last year.

Oh, really? Wait, you found me on Tumblr? 

Yeah. And it was surprising how the algorithm brought you my way. A friend had made me join just a while before. Then one day, while scrolling, I saw a Nigerian name: Sade Olutola. And the rest is history.

Really? 

Yeah. And so it’s crazy that we're having this interview right now.

That’s my favorite story. Like, it's so authentic. Because nobody's on there, do you understand?  You have to be a very special kind of amazing person to find me there.

Taking that as a compliment. I think what about you I find the most fascinating is the painstakingness of your world-building: Your Tumblr, the dressing, the music—the way they all come together. And you come across to me as an artist with … ‘musical patience.’ Am I right? 

Yes, thank you. I'm very specific. Even to my own detriment. The amount of stress I put my producer through to get my EP out is insane.

Luca? 

Yeah, Luca, yeah. You know my whole life story, wow.

Haha. Been doing my homework.

Yes, yes, you have. I love that.

Do you then think your music is the soundtrack for this world, or it's a separate thing?

No, I think I am the source. When I decide to make a visual, that is coming from me. And when I decide to make music, that's coming from me. So I think what ties my brand together is me. I want everything to be true to myself. Whenever I go about stuff, I have these three pillars: nostalgia, community, and authenticity. So I think that's what makes all I do feel cohesive. I am always trying, trying to be as true to myself as I possibly can.

I feel that. What did you listen to before 11? 

That's actually a good question. Before 11, um, I wasn't listening to Ed Sheeran—Oh, I think I was just listening to whatever was on the radio, from movies and stuff. And I remember I liked that song, “Uptown Funk” by Bruno Mars. I loved the black pop girls, too. Rihanna, Nicki, Beyonce. I knew that I loved them. But when I got my iPods at 11, I locked in. And that was the foundation.

Like you were in control. 

Yeah, do you see what I mean?

Interesting because I've seen stories of the Ed Sheeran phase, and been curious about what was before that.

That's a very good question, actually, because I haven't talked about that.

Growing up on Tumblr, were there any artists that you fangirled on there?

So, I'm not gonna lie, I went through a K-pop phase. So if you scroll down my Tumblr, you'll see that it's lots of BTS, haha.

Oh, wow.

Yeah, so I was really, really into BTS back then. But besides that, I was actually on Tumblr for artsy reasons. I would look at photographs and all. It was more of the artsy side than music.

You know, this makes sense because I was reading something like two weeks ago on this curator, and she mentioned that it was on Tumblr that she first found her connection with the contemporary African visual artists that shaped her introduction to the field. Artists like Lana Del Rey and Tyler, the Creator, too, who built on Tumblr, also suggest a trend of visual-oriented artists using the blog in those days. And I think you are, too.

Yeah, I am. On my iPod, there was Beyoncé's self-titled visual album. She made a music video for every song, so I was inspired by that. Honestly, I'm not going to lie, when Beyonce said that, Oh, she's the first person to do that, I was thinking, I would have done that anyway, haha. I always thought, when you've written a hard song, and you put it out, why is there not a video to it? I always want to see a video. So, “Arrow Heart”, my EP, is a visual album. I'm working on a music video for each single, every one. ‘Game for Two’ is coming out soon, so look out for that. 

Oh, I'm looking forward to that.

Thank you.

Talking about Beyonce, what do you like about the song with J. Cole, ‘Party’?

That's my favourite song! But did you know that, though? 

Haha yeah, I did.

Haha, how did you find that out? That's so random. I never put that out anywhere. Anyway, I love that song. It’s so amazing because I like how she calls Ay, Ay in the chorus, making actual party sounds. I think that's genius. And then J. Cole's verse, oh, it's just so silly and fun and embodies what it feels like to party. It also sounds old-school, and I just love anything that sounds a little bit retro. The vocals are amazing too—it's Beyonce, what do you mean?

Haha right. In that case, which rapper would you say has had the most influence on you? Because it looks like ‘Party’ for you is more of Beyonce than the J.Cole feature.

Yeah, but he carried, though—I'm not gonna lie. Rappers that influence me, I'm not gonna lie, the reason I rap is because of Ed Sheeran. I would listen to “Multiply” on repeat every night. I learned all the lyrics back to back, and I didn't even know what Genius was. Number two, I love A Tribe Called Quest, love Q-Tip, love Kanye West as well. But my style, the way that I sing, that I rap, is literally from Ed Sheeran.

Baba mi sọ fún mi / Sade, take it easy / Listen to your daddy. What song is that?

Yo, that song is so bad. Haha.

Is it?

Haha, that song is so … That's like the worst thing I've ever written. 

Haha, no, I don’t think it was that bad. 

No, I was spitting, though. (Hums the chorus)

The flow.

It was a vibe.

Still remember the title? 

Yeah, it's, wait—it's ‘Sọ fun mi’

That's it, yeah. Was that when you were in Nigeria?

No, actually. That was when I came back, when I was 18. 

So, is there any chance this Nigerianness would ever get into your music again? 

Yes, definitely. Do you know Cruel Santino?

What? He’s like my top-three.

I have to make something with him. He's like my favourite artist. I really want to go into the alté scene. I want people to know that I'm Nigerian.

I feel like if you were Nigerian-based, you’d be on the alté scene.

Exactly. I feel like the alté scene is just waiting for me.

What was the feeling like at the release party?

Oh, I was overwhelmed. I couldn't believe that I had a fan base out in America, so I was really shocked that so many people came to support me. And their vibe was all bubbly and fun. London has this very ‘tush’ vibe, stiff, but no, no, my listeners aren't like that, but it was crazy that I was meeting strangers, and they were all acting like I'm their sister. I really appreciated that.

I can imagine that. So you’ve also said that you buy bouquets weekly. Tell me about that.

Oh, I do that because I realized that as we grow older, we start to take less care of ourselves and prioritize work and doing hard things to push our career and stuff. And I feel like when you're overworking yourself, it’s a form of abuse in some way, or just not giving yourself any time. So for me, my gift to myself every week is to make sure that there are fresh flowers on my table. It’s a very small thing, but when I look at my new flowers, they make me happy, and, honestly, everybody needs to just work a bit harder to take care of themselves. That’s like my little idea of fun, and it keeps me sane.

Deep.

Laughs.

Yeah, really. So. Why nostalgia?

Nostalgia because, I'm not gonna lie, I feel like it's because I didn't really have an exciting childhood. I think that's why I'm always trying to ... Like me trying to create the childhood that I wanted. And also, I love things that feel old; they feel like home. In this day and age, things are moving too fast, like AI—things are getting faster and, I don't know, there's just beauty in how old things used to be, and how processes took longer, how things were simpler. I think I'm just trying to cling to that by making my visuals feel like those times. Nostalgia feels like safety, do you know what I mean?

Yeah, I feel you. Because, even in theory, nostalgia is romantic: how it has to do with selective remembering, filtering comfort times, and helping you revisit these moments, without actually returning. 

Yeah, literally. Definitely. Makes a lot of sense. 

What does visibility feel like now to you, Sade?

Honestly, I feel blessed. I feel like God has helped me do my thing, and I'm just very grateful to him. And, I'm just trying to take it easy, slowly, step-by-step, because I get imposter syndrome sometimes.

Laughs.

Yeah, really. So. Why nostalgia?

Nostalgia because, I'm not gonna lie, I feel like it's because I didn't really have an exciting childhood. I think that's why I'm always trying to ... Like me trying to create the childhood that I wanted. And also, I love things that feel old; they feel like home. In this day and age, things are moving too fast, like AI—things are getting faster and, I don't know, there's just beauty in how old things used to be, and how processes took longer, how things were simpler. I think I'm just trying to cling to that by making my visuals feel like those times. Nostalgia feels like safety, do you know what I mean?

Yeah, I feel you. Because, even in theory, nostalgia is romantic: how it has to do with selective remembering, filtering comfort times, and helping you revisit these moments, without actually returning. 

Yeah, literally. Definitely. Makes a lot of sense. 

What does visibility feel like now to you, Sade?

Honestly, I feel blessed. I feel like God has helped me do my thing, and I'm just very grateful to him. And, I'm just trying to take it easy, slowly, step-by-step, because I get imposter syndrome sometimes.

I mean, that's unavoidable.

Yeah, or, like, it happens that I comment something, and someone gets excited and I’m like, I'm literally nobody, can you calm down? Haha. I’ve had people stop me in public and go ‘Oh, I listen to your music.’ And I’m like, you do? I haven't really adjusted to people actually knowing me. It’s insane. In my mind, obviously, I'm the same person, because I'm me. But I still can't just believe it.

Do you also ever think that this visibility, because of how generic it can get, could threaten your aesthetic?

One thing about me is I’m going to be true to myself throughout. I like things that are authentic, and I think that is something that the music industry is missing: everything is so clean and polished. So I would like to stay as raw and DIY as I possibly can, and I think that is what makes my brand special. I don't think there's any need to change, even if there's money, big labels and stuff, like, I would always be true to myself.

And I feel like one can always tell when someone is truly being authentic, and I can say I see that in you.

Thank you. 

Also, I like those leopard-print soles.

Thank you. Thank you, I love that.

I think another fascinating thing about you, to me, apart from the world building, is how your style has evolved over the years. I came upon a couple of old videos of you in white and black and I thought, Oh, it's been a long time coming. But it was also beautiful to see that growth arc. 

Yeah! I'm scared, do you know where I live? 

Ha! Maybe. I might.

Haha, yeah, I went through a little emo phase. I feel like I’m still evolving. Fashion, for me, is not over.

That's great. Talking about fashion, obviously you are best known for music, but I know there're other things you do: painting, designing. But music is the most popular. How then do you tend to these other interests, without neglecting them, and while trying to not get boxed?

Do you know something? It's a battle right now. Because music is taking a lot of my time, and I also work. But I really want to be known as an artist, not just music, because I am really quite good at painting. And I also really enjoy designing. So what I do for now is paint on weekends, do sketches and everything, but there will be a time where I'll take that very seriously also and promote it just as hard as my music, because I feel like there isn't anybody doing that. The closest person I can think of is one of my biggest inspirations, Mowalola. 

Oh I know her. 

Basically I'm gonna be Mowalola and Slawn if they were one. That's it, that's it, that's it! 

Haha I get that. If you were to make a Nigerian playlist of five artists, who would be on it? 

Listen: Luwa.Mp4! (Sings CYK BADDIE) 

I like that song.

So much. Then his sister, Indi.

Oh, Indi’s good.

She is. I love her so much. Then, I guess Mowalola—she's got some bangers. And Rema! That’s actually my favorite artist of all time in the Afrobeats scene. I’ll literally die for that—

Hmm, are you sure this is just about the music?

Hahaha he’s also a very fine boy. But um, we’re not gonna talk about that. Anyway, I have one more artist. Trying to think …

Tems?

Tems! Sorry, she's my favorite! I love her so much. A vocal killer. 

Was it ‘Replay’, the song of hers you were trying to play the guitar to? 

I can't believe you found that by the way. I'm terrified.

You should be haha. We haven't talked about “Arrow Heart”, imagine. 

It's okay. People always ask me about that, so it's like I have to repeat the same thing.

True. On the EP, ‘Ready 4 It’ is my favourite. What do you think about that?

Wow, I love that. I appreciate that. Because ‘Ready 4 It’, I feel like it's a hard song to sonically digest. So if you like ‘Ready 4 It’, you just have taste.

Right, thank you. I like ‘Grey Matter’ a lot too because of how visual it is to me. I feel like the EP is a non-linear story. Well, that's if it's about one person. As a heartbreak album, I was wondering if the stories were all about the same guy, or—

Yes!

The same guy?

The same guy! 

That's crazy.

That's crazy!

That must have been one big rollercoaster.

Like... If I tell you! 

Because, there was a point where it was all good. That's probably on ‘Grey Matter’. Like a low-key relationship, and then there was ‘2099’ where you clocked that he was cheating, and on ‘Don’t Bother’ he's trying to explain why he cheated and you’re saying ‘Nah, don’t bother, man.’

Yeah, literally.

And then there was ‘Ready 4 It’ where it’s like he’s trying to apologize but you’re giving him your conditions. On ‘Game for Two’ you have come to terms with the reality of the relationship. It is tense, & there’s the tone of resignation that makes it just a perfect way to close the EP.

Wow, you really studied my work. I’m honored. Thank you for that.

It’s my pleasure. Enjoyed it. So, I got a song rec for you, Sade.

Oh, thank you. What is it?

‘Omoge Wa Jo’.

Wait, but I love that song!

You know the OG version, too?

Oh, the one that he sampled?

Yeah, the one he sampled.

Oh, okay.

I love that one as well. But listen to the OG version.

I will.

Now, your turn.

Oh. Um, Indi's new song!

Oh, I saw that. But I haven't listened yet, so I’m going to.

I can’t remember what it's called. I think it's only on YouTube. She ate that up.

I'll check. It was a pleasure having you around, Sade.

Oh, likewise. You’re great. I hope you enjoy the rest of your evening.

I hope you have an amazing end to your session, too. 

IG: @fortuneakande
Photo Credits: Sade Olutola Team

Fifty days before Paris’ famous Fete De La Musique festival, Sixtion, a French collective of DJs and creatives, returned to London for their final event pre-Fete. Held annually in the Summer Solstice, music lovers, vibe catchers, cherie’s and mec’s sing and dance their way through the Parisian arrondissements for a day that truly honours and embodies music and culture, from dusk until dawn. In preparation and celebration, Sixtion have hosted the kind of parties only legend spoke of. Music playing, drinks pouring, and hips swaying - all night long. And while their doors opened late on the 1st of May 2026, their Francophone Sound event at the Village Underground gave attendees the French prep class, and the FOMO-inducer they needed ahead of what’s shaping up to be an unforgettable summer. 

Known for their faire la fête différemment (party differently) mindset, Sixtion has been “setting the tone for all enthusiasts of African music and cultures” since 2019. When four artists came together in Paris with the desire to bring people together through musical discovery, celebration, and a collective energy, it became their identity and created the cultural experiences known today.

Previous events with artists like Shallipoppi, Guy2Bezbar, and Moliy have brought the diaspora together across continents, including Abidjan, Montreal, and Brooklyn. Partnerships with other collectives like Recess, Everyday People, and Sunday Abidjan have spread the wave of African artists and sounds globally, positioning the Sixtion as “a voice for rich and vibrant culture.”

With an £18 ticket off of DICE FM, a fly outfit, and the plan to party until the sun came up, it was time to head to Shoreditch. Advertised from 11 PM to 5 AM, the sharp change from addictive French rap to lilting Zouk styles pulsated through the walls of the venue as guests approached.

The lights dim and the bass blasts as the night officially begins with Lisa Keeks gracing the decks. Coaxing the crowd inside with a blend of modern must-knows and catchy classics, the lights illuminated smiling faces, filled cups, and shifting feet. 

‍

Branded stickers made their way around the venue, sticking on sweat-slicked skin and specialty drinks. Phones came out as everyone, from bar staff to photographers, sang along, moving in time to the multicoloured strobe lights and familiar melodies.

As the clock struck 3 a.m, Deejay Why reached the decks with old classics like Awilo Longomba’s Karolina. Subsequently, Mastaque’s ode to football prompted fans of any nation to chant Ramenez coupe à la maison and Coup de marteau. The night closed with DJ Nairaa’s smooth Afrobeat and R&B mixes to turn down the tempo as the night came to a close.

Sixtion’s final gift was the release of two new events for the coveted weekend: an opening soiree at the Secret Place on June 20th and a collaborative club night with Machine Paris and Sunday Abidjan on June 21st.

The next sets came in quick succession by co-founders Jojo SK and Daddy Chulo (DC), introduced by host Willz Wida Vibez. Joe Dwet File’s Rihanna continued the kompa dancing and activated waistlines from Congo to Clapham. Then a well-timed switch to Denden’s Padtal left the room breathless as claps filled the air and the crowd yelled: “On n’est pa fatigues (we aren’t tired).”

The doors closed at 5 AM, with hints of the sunrise greeting guests on their way home, and as Sixtion said goodbye to London before their biggest event of the year.

Cover & Photos by SIXTION x @nimble.photos 

IG: clunghao

Most artists want to be seen immediately. But up-and-coming Nigerian Afrobeats/Pop singer-songwriter Brume doesn’t really operate like that. Instead, his music feels less like an announcement and more like something you ease into over time–building slowly, almost quietly, until you realise you’ve been listening for longer than you intended.

Born William Okukulabe Oghenetejiri (aka Yano Boy), Brume has been shaping a fresh, upbeat and melodic sound within the new wave of contemporary African music, seen in his debut EP Rockstar, blending Afrobeats, highlife influences, and vibrant percussion into a bold, youthful emotionally aware body of work, with tracks like “Your Woman,” “Bum Bum”, and “Last Card” revealing an artist equally comfortable in confidence as he is in vulnerability–a trait that’s positioned him as one of Nigeria’s rising talents, gaining steady regional recognition. 

But what makes Brume compelling isn’t simply the music; it’s the mindset shaping it. “Presently, I’m leaning into who I am,” he tells Deeds. “If you pay attention, it sounds like it’s more than one person singing when you hear my songs, so I’m letting my multiple personalities have fun on every record. That way I embrace how my brain thinks…there’s always something new for every record.”

That restlessness is written all over his artistry. While Afrobeats continues to dominate globally, Brume belongs to a younger crop of artists stretching its boundaries rather than simply reproducing its most commercial forms. Across his catalogue, he pulls from alté textures, softer melodies, and emotionally driven songwriting without ever fully committing to one lane. The result is a sound that resists easy placement, not because it’s trying to be genreless, but because emotion sits at the centre of everything.

And for Brume, that emotional honesty comes from lived experience. “To me, music is art,” he says. “I grew up in a military background, going to military school. My emotions were suppressed…the only way I get to speak and talk is through my music. I just want my listeners to feel everything I’ve taught myself to feel.”

That vulnerability, paired with his melodic control, is what separates Brume from many of his peers in a scene that often prioritises immediacy. His latest release “Many Girls” in March alongside Thizislondon, the renowned record producer and DJ whose work with Rema, Ayra Starr, 6LACK [has helped shape the current sound of mainstream Afrobeats]; marked perhaps his biggest co-sign yet–and a glimpse into what comes next, without forcing Brume to abandon what makes his music distinct describing the (dubbed) hot-girl anthem as, “...showcasing a personality nobody has seen from me. I keep evolving. I hate doing the same thing...”

That may be Brume’s biggest strength right now. His artistry doesn’t feel engineered for virality or built around predictable formulas. Instead, it relies on something harder to manufacture: mood, restraint, and a willingness to keep evolving. Not every artist benefits from that kind of slow discovery. Brume does!

IG:@_stanleykilonzo

While the steps of the Metropolitan Museum of Art played host to the rigid choreography of the red carpet, a more visceral energy was vibrating through a private enclave across the city. In a definitive "Met Gala moment" that signaled a new era of industry gathering, Deeds Mag, The Meadia Agency, and Gifted Humans converged to host an inaugural watch party that felt less like a viewing and more like a cultural summit.

The Met Gala has long been the North Star for the avant-garde, a night where the industry’s heavyweights showcase the apex of sartorial storytelling. Yet, in the shadow of such high-octane exclusivity, there is often a void a need for a sanctuary where the architects of the culture can congregate without the velvet ropes of pretension. Deeds and its partners recognized this, offering a curated solution that transformed the evening into an immersive experience of collective genius.

The execution relied on a specific synergy of expertise, rooted in the Deeds mission to create cultural impact through the intersections of fashion and music. The Meadia Agency, a marketing and production powerhouse founded by Joshua Mead, applied its signature focus on storytelling to bring this vision to life. By translating the magazine’s editorial depth into a tangible atmosphere, Mead ensured the event felt like a lived experience rather than a static broadcast. This was bolstered by the strategic touch of Gifted Humans, the consulting company founded by Gabrielle Harrison. Specialized in modern partnerships and cultural resonance, Harrison’s team developed the creative framework that connected talent and community in a way that felt both meaningful and permanent.

From the initial guest curation to the meticulous, full-scale activation buildout, every touchpoint of the evening was designed to foster a sense of community that is all too rare at high-profile events. The atmosphere was a rich blend of creative synergy where record label representatives, fashion influencers, celebrities, and celebrated artists shared space and sparked dialogue. This wasn't merely about observing the celebrities on screen; it was about honoring the creative energy of the people in the room who keep the industry’s heart beating.

The energy was, quite simply, unmatched. Guests drifted through a space defined by high-fidelity vibrations, documenting the night through raw, signed Polaroids that captured the evening’s authentic aesthetic. Such an ambitious production reached its height through the sophisticated support of Maison Perrier and Hennessy, whose presence added a layer of refined hospitality to the night’s electric pulse.

Ultimately, this activation served as a physical extension of the Deeds mission. As a global stage for "Culture Unwrapped," Deeds Mag is dedicated to revealing the layers of art, music, and identity that unite us across borders. By moving beyond the digital page and into the room, the publication continues its drive to document and empower the voices of a new creative generation—the dreamers, the doers, and the disruptors who are shaping tomorrow’s culture, today.

This watch party proved that when Deeds, The Meadia Agency, and Gifted Humans collaborate, they don't just host an event they cultivate an ecosystem. They provided a reminder that the most "fire" moments aren't always found under the flashbulbs of the Met, but in the spaces where community and creativity are given the room to truly breathe.

Photos by: kd.thadon ,danaerxy,badbrad.pic

VVS Lagos will return for its fifth edition in 2026 with Afromodernism as its defining theme, marking a pivotal moment in the evolution of one of Africa’s most closely watched cultural platforms.

Over the past four editions, VVS Lagos has quietly built a reputation for convening a new generation of African creative leadership; bringing together fashion designers, visual artists, filmmakers, and cultural thinkers whose work increasingly shapes global conversations. With more than 8,000 attendees and over 100 brands and 120 artists presented to date since inception in 2022, the platform has grown into a critical node within the continent’s cultural ecosystem.

Afromodernism reflects a broader shift already underway: a reassertion of African authorship across fashion, art, and visual culture. Rooted in heritage yet defined by contemporary expression, it speaks to a generation working fluidly across disciplines where craftsmanship, image-making, and digital culture intersect with new economic ambition.

From July 5th - 12th 2026, VVS will unfold across a curated programme of exhibitions, runway presentations, screenings, and private convenings staged throughout Lagos. A significant portion of the week will be anchored through a dedicated partnership with Nahous, positioning it as a central site for key moments across the schedule.
The platform continues to expand its developmental focus. Following the introduction of Future Labs in 2025; which presented 25 emerging visual artists and 20 emerging fashion designers, this year’s edition will introduce an open call, offering selected creatives access to mentorship, potential grant support, and the opportunity to present within the VVS Lagos framework.
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Institutional engagement also deepens. VVS Lagos will extend its collaboration with the British Council, with an expanded programme spanning both art and fashion, while continuing its partnership with Ledrop Nigeria, activating cultural experiences in collaboration with Glenfiddich and Casa Maestri.

A new partnership with the Africa Creators Summit signals a further shift towards the convergence of cultural production and digital distribution. The collaboration will see designers, artists, and filmmakers working directly with leading content creators to produce original, platform-native work, naturally extending the reach of African creative output beyond the physical event and into global digital ecosystems.

To mark its fifth anniversary, VVS Lagos will also inaugurate a series of honorary awards celebrating exceptional brands and individuals across the arts, creative business, and creative technology; recognising those shaping the future of African innovation and cultural expression.
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Alongside its physical programme, VVS Lagos will also unveil a collaborative music project in early June and a mobile app aimed at fostering year-round engagement within its growing creative and business network.

As it enters its fifth year, VVS Lagos continues to evolve with clarity and intent; less as an event, and more as a framework through which African creative expression is produced, experienced, and distributed.
More partnerships to be announced!
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For press inquiries, partnerships, and participation, visit www.vvslagos.com or follow @vvslagos
on Instagram.

The quiet thrum of Afrobeats swelled as the sound of giddy laughter and excited gasps filled Indra Gallery as Lagos fashion infiltrated England’s capital. From May 1st to the 2nd of 2026, fashion stylist and curator Temi Akande landed in London with her brand Temi’s Closet to more than just the warm weather and sun greeting her. With over 600 RSVP’s and 21 brands on display, Akande’s message was simple: African fashion is here to stay - straight from the continent to the diaspora. 

A wardrobe and personal styling service known for its vast selection of brands and styles, Temi’s Closet used its two-days in London turned British to platform various clothing, jewellery, and accessories stores straight from Nigeria. Brands like Melira, Tuntunre, Flaunt Archive, and Mairachamp filled the space with colourful designs for the diaspora to devour, some in the UK for the first time. Shoppers found themselves in Shoreditch, one of the most creative bits of London, alongside flowing refreshments, small bites, and a curated experience that brought a little bit of Lagos to them.

Akande’s goal? “Taking African brands everywhere.” Previously living in Atlanta and then Chicago for university, Akande relocated from the United States to Lagos with a specific interest in consuming Nigerian brands. After settling in, she knew she wanted to share the work being done by the abundance of designers and teams with the world.  “These clothes and items are made for us - I don’t have to worry about fit or sizing as I would with a Zara or H&M,” she said. “Every brand here brings something to the space that is valuable.”

What looks like a clear forecast now, though, was once muddled by red tape fueling domestic businesses' scepticism - and rightfully so. The bond between confidence, culture, community, and couture is at the core of clothing brands and consumers, especially in Africa. But where the continent grew in connection, the diaspora lacked. This symbiosis, shifted by international demand, needed a way to end the long disturbance of unreliable logistics, limited resources, and practical barriers. Enter Akande. This disconnect is what she has tasked herself with rewriting, through live events from New York to Lagos and, now, London. 

“The [United] States is my home and comfort zone, but I’ve found beauty in going outside of that zone,” she said. “London was just the right step - I have a community to support me, and it’s a fashion city. We’ve got our biggest turnout yet, and it’s all because people want this.”

As the influence of Africa’s fashion goes beyond its city streets and into ateliers and runways, the question of global scaling and reach has always been at hand - both professionally and personally. Diasporic communities, though left out of the continent’s industrial growth, took up bringing clothes to and from the continent themselves, until recently, when they’ve contributed over $15 billion annually. All the while, market potential has grown through various outlets, opening a gap for domestic brands to reach shoppers abroad. 

In an article by VOGUE Business in 2020, author Adedoyin Adeniji noticed this opportunity to reach the diaspora already being seized by companies, like Industrie Africa and Akrikrea (now known as Anka Marketplace). At the time, the markets had a growing demand for African designer goods globally, with e-commerce opportunities estimated to be $19.8 billion and the local manufacturing industry expected to grow to $930 billion by 2025.

Adeniji found that “African designers [were] hoping that these partnerships, in addition to offering benefits like better shipping rates and distribution, would introduce a greater pool of customers to African fashion.” Currently, e-commerce opportunities sit at $176 billion, and local manufacturing has continued growing steadily, allowing businesses like Akande’s and budding e-commerce platforms, like Sauvryn Co, to accelerate partnerships. 

Olive Anumba, founder of Sauvryn Co, founded the brand to create “Africa’s Revolve.” Revolve, a Western wholesale platform home to an array of luxury and designer brands, has climbed to recent fame and made its mark on the zeitgeist, appearing notably at Coachella as Revolvefest and expanding its accessibility worldwide. Anumba aims to replicate and build just that.  

“It started with a trip to Lagos for Fashion Week towards the end of last year,” she said.
I’ve always loved discovering new brands, and while I was there, I went deep, researching and shopping with as many Nigerian brands as I could find. What I kept running into was friction; some brands were DM to order only, others had websites that weren’t fully functional. Even when the pieces were beautiful, I was having to ask questions before I could even place an order, and this was while I was already there in Lagos.”

She continued, saying, “...if it’s this hard for me here, what happens when I return to London and want to keep shopping for these brands? And what does that experience look like for any diaspora customer who discovers them?” 

The rise in cellphone usage, known as smartphone adoption, has been revolutionary in the continued growth of both Akande and Anumba’s brands. The projected growth of e-commerce platforms by 80 per cent in 2030 has been a kickstart in allowing them to not only platform the designs, but also the teams of people behind them. 

“While there are more opportunities to connect with African brands in person, we need to be giving more resources to the brands,” Akande said. “Unreliability in shipping and handling has impacted brands here this weekend…even with plenty of time and care given to making things run on time. Brands are more than just the garments - they are real people with real problems fighting this every day, who have value.”

Anumba echoed the sentiment, saying, “The shipping costs from Nigeria to the UK are quite high, then customs on top of that, then sometimes weeks of waiting on a made-to-order piece. The journey from discovery to purchase seemed broken. It wasn’t a talent problem. The talent was there. It was just hard to access.”

Despite the wariness of 5 years prior, both women have found the response to their work to speak for itself. Akande’s curation of the event was in her signature polished and personal style: honouring the brands that started with or grew alongside her and continue to show up hungry for more. She continues to keep her eye out for more brands across the continent to feature and refreshes her continued drive with events like the pop-up and a “love of the game.”

Anumba’s work continues to give pan-African fashion a platform as accessible to a shopper as Western sites. She said, “Progress has been made. Content creators, myself included, before Sauvryn even existed, have been doing organic discovery work, finding brands, buying pieces, posting about them and putting them in front of diaspora audiences who may not have found them otherwise. Temi’s Closet and OmaHub have created curated shopping experiences that allow diaspora customers to discover and shop African brands face-to-face. That’s meaningful. But there’s still work to do. Menswear isn’t getting nearly enough attention; the conversation is almost entirely focused on womenswear. And so many incredible brands across East Africa, Southern Africa and North Africa aren’t getting the same visibility as West African brands. That’s something Sauvryn is actively working toward as we grow. The vision was never just West Africa. It’s the whole continent.”

ig: clunghao

Sophia Wanjiku quit her job as a domestic worker in Thika, Kenya at the end of 2020 and made a decision that had no obvious commercial logic: she would record vocals in Kikuyu, a language the industry had long treated as too regional, local, and small, and sell them as sample packs to producers she had never met. This week, the Kenyan singer, performing under her stage name Sofiya Nzau, crossed 750 million total streams on Spotify. No East African artist has done that before

Her path to that number came from an unlikely source. Brazilian DJ Zerb was on Splice, a paid sample licensing platform, searching for a vocal that could anchor a beat he had built. He spent about an hour browsing before he found a Kikuyu vocal clip that matched his instrumental's key exactly. He did not know what the lyrics meant. He reached out to Nzau on Instagram, she told him the song was about a woman fighting for a love her parents refused to accept, and he finished the track. “Mwaki”, which means "fire" in Kikuyu, was released on 10 November 2023. Within weeks, it was viral on TikTok, and within months, it had hit No. 1 on Spotify's Global Viral Chart and spawned remixes from Tiësto, Major Lazer, and Franky Wah. The original track is sung entirely in Kikuyu. Not a word of English.

Following Mwaki's global breakthrough, Nzau became the first East African artist to surpass 10 million monthly listeners on Spotify, held the title of the most-listened-to Kenyan artist on the platform for a significant stretch of 2025, and released “Wacuka” with German producer AVAION, a collaboration that crossed 60 million streams, with Germany emerging as her single largest market.
She participated in Tomorrowland's exclusive Lab of Tomorrow songwriting camp before taking the main stage in Boom, Belgium, becoming the first Kenyan and East African artist to ever perform at the festival, before a crowd of over 400,000. Her European tour kicked off on 13 July 2025 with a sold-out show in Amsterdam, taking her through Berlin, Paris and London. Ahead of the performance, Nzau spoke about what the European tour meant to her, describing it as life-changing and saying the love she felt from fans there in person was something she had not expected at that scale.
PLS&TY's track Your Love (Antdot Remix), which features Nzau, later landed on the official EA Sports FC 26 soundtrack alongside artists including Ed Sheeran.

East Africa has produced world-class female talent for years, talent that has largely been celebrated within the region while the global industry looked elsewhere. Tanzania's Zuchu, a Bongo Flava singer, became the first female East African artist to earn YouTube's Gold Play Button. Kenya's Nikita Kering, an Afropop singer,  swept AFRIMA's Best Female Artist in East Africa award twice. These women did sustained, decorated work. None of them has cracked global streaming numbers at this scale, and that is not a reflection of their talent.

It is a reflection of how slowly the global industry moves on African women, until it cannot ignore the numbers any longer. Sofiya Nzau did not wait for a label co-sign or a feature from a bigger name. She uploaded vocal packs during a pandemic and let the music do what the industry said it could not. The path she has carved is real. The question now is who walks through it next.

IG: @zoannafr

The carpet was not red this year. Hand-painted to resemble a stone garden pathway - tan, patches of moss green, framed by wisteria lining the ceiling and walls - it looked less like a red carpet and more like a painting you had walked into. The 2026 Met Gala, built around the Costume Institute's new "Costume Art" exhibition, came with a perfectly straightforward dress code. Fashion is Art. Four hundred guests. One question. Who actually committed? 

The night's most anticipated moment arrived late and was delivered completely. After a 10-year absence, Beyoncé returned to the Met Gala steps in a skeleton-inspired custom Olivier Rousteing gown with a massive feathered train and intricate crystal headpiece, flanked by Jay-Z and their 14-year-old daughter Blue Ivy. Beyoncé described the experience as "surreal," adding that it felt "incredible to share it" with Blue. Jay-Z arrived in a suit - fine, but Blue Ivy, at 14, on the Met Gala carpet with her mother returning after a decade, was the more interesting story. 

Emma Chamberlain opened the carpet as Vogue's livestream host in a colourful custom Mugler by Miguel Castro Freitas that channelled a painter's palette - joyful, deliberate, immediately on theme. She set the standard early, and most guests spent the rest of the night catching up. Janelle Monáe arrived in a custom Christian Siriano dress featuring electrical wires, animatronic butterflies, and live moss. The brief said Fashion is Art. Monáe brought a functioning ecosystem. Heidi Klum transformed herself into a marble statue, inspired by Raffaele Monti's Veiled Vestal, with a custom look by makeup artist Mike Marino that painted her face, hands, and feet in stone. When asked about it on the livestream, she said simply: "Fashion is art, art is fashion." Her only complaint was the heat. The commitment is unmatched. Chase Infiniti wore McQueen and looked precisely like what the exhibition was built around - a dressed body as an art object. Clean, elegant, completely considered. 

‍Rachel Zegler channelled the 1883 painting The Execution of Lady Jane Grey by Paul Delaroche and added a blindfold as the finishing accessory. Dramatic, specific, historically grounded. Karan Johar made his Met Gala debut in a custom Manish Malhotra ensemble inspired by the paintings of Raja Ravi Varma, saying, "Raja Ravi Varma felt right because his work does something I've always tried to do in cinema. He painted feelings." On his first Met Gala appearance, Johar arrived with context, intention, and a designer who understood both. That is how you debut. Sabine Getty brought old-world glamour that felt entirely at home on a carpet designed to look like a Renaissance garden pathway - one of the quieter standout looks of the evening. 

Kendall Jenner worked with Zac Posen on a custom GapStudio gown inspired by the Victory of Samothrace - a Hellenistic Greek sculpture currently in the Louvre. Conceptually considered. Keke Palmer arrived in a strawberry red off-the-shoulder gown wearing a $1 million Wempe necklace - red on red, worn with full conviction. Tyla brought mermaid energy. Doja Cat leaned into dark glamour. Teyana Taylor delivered. SZA was joyful. Anok Yai wore Balenciaga, accessorised with golden tears - a small detail that did more work than most full looks on the carpet. Rihanna arrived glittering. Doechii went barefoot with a dramatic headpiece and said on the livestream: "The Met is very clean. Not the streets of New York City, but the Met is very clean. And I'm here. I'm committed." Commitment noted. Kris Jenner arrived in Dolce and Gabbana alongside Kim Kardashian - Kim in a look by Allen Jones and Whitaker Malem that leaned softer than her usual Met Gala register. Wisdom Kaye was present. 

Then there was Grandpa Benito. Bad Bunny wore Zara and serious prosthetics to appear several decades older. When asked how many hours the look took, he said: "53 years exactly." Whether this is absurdist genius or a very expensive Halloween costume is a debate the internet will settle.

What is undeniable is that he committed, and in a room full of people who played it safe, that counts for something. Jaafar Jackson, currently deep in the artist's mindset from playing his uncle Michael Jackson in the new Lionsgate biopic, made his Met Gala debut. It is his first time. 

A suit at the Met Gala is not a statement. It is the absence of one. When the dress code is Fashion is Art and the carpet is full of marble statues, animatronic butterflies, living moss, and feathered trains - a well-tailored suit reads less as a choice and more as a refusal to make one. Most of the men on the carpet this year opted for exactly that. Jaafar Jackson gets a pass. It was his first time. The others had no such excuse. 

"Fashion is Art" turns out to be the easiest dress code to ignore and the hardest one to actually pull off. The gap between those two things was visible all night. 

IG:@ffeistyhuman

A Lagos return, a personal manifesto, and a collection that dresses women on their own terms

With the launch of ‘Never Getting Married,’ Fisayo Longe isn’t just introducing a new collection–she’s staging a return. Presented in Lagos at Alára Lagos, the latest drop from Kai Collective arrived as both a fashion statement and a cultural reset, reframing what it means for a globally recognized African brand to come back to where its story began. Beyond the clothes, the moment reflects how African fashion brands are balancing global growth with cultural roots, proving that where a brand returns to can matter just as much as where it expands.

At first glance, ‘Never Getting Married’ reads as a provocation–playful, contradictory, and deliberately loaded. But its origins are deeply personal. The collection draws from Longe’s own wedding to creative director and photographer Afolabi Mosuro, a multi-day Lagos celebration that unfolded under the ironic hashtag #NeverGettingMarried. Rather than adhere to traditional bridal codes, the couple approached the occasion as a fully realized fashion narrative, where each look functioned less as a ceremony and more as a statement.

Neon lime silks replaced expected pastels; sculptural metallic corsetry stood in for delicate lace; rich brocades and bold prints disrupted the language of ivory and champagne. In one standout moment, Longe wore a structured gold breastplate paired with a maroon leopard-print skirt and traditional coral adornments, while Mosuro mirrored the energy in a velvet agbada. Elsewhere, a crimson and black brocade gown anchored by an exaggerated architectural bow rejected softness in favor of presence. Together, their wardrobe became less about marriage and more about authorship–a shared, deliberate exercise in dressing with conviction.

What emerged from that moment now lives on in the collection. ‘Never Getting Married’ is not about rejecting romance, but about rejecting the expectation that identity must soften within it. Instead, leaning into a kind of controlled excess where volume, texture and color collide without apology. Bubble skirts in heavy brocaded damask sit alongside sculptural peplum tops and fringe-layered suede pieces that move with intention. The palette is deliberately electric, pairing citrus tones with deeper indigos, while unexpected elements–like Kai-branded football jerseys–inject a sense of irony into the mix. Even its more relaxed offerings, from parachute trousers to denim jorts, hold their shape with a quiet defiance. It’s a wardrobe built on tension: ceremonial but wearable, structured yet kinetic, rooted in tradition but unmistakably contemporary.

On its own terms, the brand describes the collection as “statement pieces for those who move on their own terms,” and more pointedly, for those “who don’t explain themselves to anybody, do what they want, and wear what they want.” It’s less a tagline than a thesis–one that connects the wedding, the collection, and the woman Kai Collective has always dressed.

Kai Collective’s rise has been anything but accidental. Founded in 2016 by Longe, the brand began as what she once described as “a love letter to women,” rooted in the desire to create pieces that felt both expressive and affirming. Early traction came through social media, where its distinctive prints and body-conscious silhouettes resonated with a global audience looking for something that felt both familiar and new. Over time, it evolved into one of the most recognizable contemporary brands to emerge from the African diaspora–balancing digital virality with a clear, consistent design identity.

But if the collection is personal, its presentation at Alára Lagos transforms it from a standard launch into something more layered. Since its founding, Alára has positioned itself as a cultural and commercial force within African fashion–part concept store, part gallery, part statement of intent. It is a space that has consistently championed African designers while placing them in dialogue with global luxury, creating a context where local creativity is not peripheral, but central. For the brand which has spent years building a global presence, mastering the mechanics of digital-age fashion, community-building, visual consistency and cultural resonance, context is important. But growth at that scale inevitably raises questions about proximity and how far a brand can expand before it begins to drift from its origins. 

Returning to Lagos, then, is not just symbolic–it is structural. It reconnects the brand to the cultural ecosystem that informed its sensibility while situating it within a city that continues to shape global fashion conversations. Lagos has long been a site of style production rather than passive consumption, where fashion lives in the everyday as much as it does on runways. Its influence is instinctive, constantly evolving, and increasingly visible on a global stage.

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That idea of “coming home” carries particular weight for a designer like Longe, whose identity is shaped by diaspora experience. As a Nigerian-British creative, her work has always existed between worlds, drawing from traditional Nigerian dressing while engaging contemporary global aesthetics. That influence is not always literal, but it is embedded in the confidence of the silhouettes, the boldness of the color, and the understanding of clothing as both adornment and assertion.

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In this way, Kai Collective’s homecoming becomes part of a broader shift within African fashion. For years, the narrative has centered on expansion–on entering Western markets and gaining international validation. While that remains important, there is a growing emphasis on strengthening local industries and redefining luxury from within the continent. Spaces like Alára Lagos are central to that shift, acting as both commercial platforms and cultural anchors.

Kai Collective sits comfortably within this evolution. It is a brand that understands how to operate globally while remaining culturally grounded, speaking to both African and diaspora audiences without dilution. Its appeal lies in its ability to create clothing that feels specific yet accessible. ‘Never Getting Married’ builds on this foundation, using personal narrative as a way to deepen its connection to its community.

At the center of it all, Longe remains herself, as both founder and creative director, maintaining a clarity of vision that anchors the brand through its growth. Ultimately, the collection is less about contradiction and more about control–about defining one’s narrative on one’s own terms.

IG:@_stanleykilonzo

In 1965, Yves Saint Laurent sent a series of shift dresses down the runway that looked almost too simple to matter. Flat planes of color, thick black lines, rigid geometry. The reference was explicit: Piet Mondrian. What made the dresses radical was not the citation. It was the translation. Saint Laurent did not print a painting onto fabric. Instead, he rebuilt it through cut, seam, and structure, forcing the body into the logic of modernist abstraction. The models became a moving composition, and walking turned into display. The dress reorganized the body through art rather than representing it.

That distinction sits at the center of the 2026 Met Gala, built around the exhibition Costume Art and the dress code “Fashion is Art.” The phrasing is direct, even confident. It also risks flattening a complicated relationship into a slogan. Fashion has long borrowed from art’s language. It speaks in terms of authorship, craft, and originality. It also answers to different pressures. It has to move, to sell, to circulate. The Met Gala turns this into spectacle, asking a red carpet built for speed and visibility to carry an argument that usually requires time and sustained looking.

The institutional context sharpens that argument. The gala, founded in 1948 by Eleanor Lambert, exists to fund The Costume Institute at The Metropolitan Museum of Art. Fashion’s place in the museum was never guaranteed. It had to be staged into legitimacy through exhibitions, scholarship, and of course, money. That structure still holds, but the spectacle is the mechanism. 

Now, with Costume Art inaugurating the new Condé Nast Galleries, fashion is not only inside the museum, it is repositioned at its center. The new space, spanning roughly 12,000 square feet just off the Great Hall, marks a deliberate shift away from the marginal positioning the department historically occupied. The exhibition becomes more than a show. It’s a direct statement about where fashion belongs.

What Costume Art does curatorially is just as important. Rather than isolating fashion within its own timeline, it stages it against 5,000 years of art history, pairing garments directly with paintings, sculptures, and anatomical studies. This is not a loose dialogue. It is a deliberate collapsing of hierarchy. Garments are placed on equal footing with objects that have long defined the canon.

The exhibition is organized through a taxonomy of bodies. The classical body and the nude sit alongside the pregnant body, the aging body, and the anatomical body. This structure reframes fashion history away from designers and toward embodiment. It also exposes a truth both art and fashion have long avoided. The canon has always been selective. Certain bodies have been aestheticized, while others have been excluded.

What is striking is how the exhibition resists the idea that fashion needs to be disembodied to be taken seriously. Traditional museum displays often isolate garments, presenting them as objects detached from the lived body. Costume Art moves in the opposite direction. Mannequins are elevated, mirrored, and staged in ways that draw attention back to the human form, encouraging viewers to see themselves reflected in the work. The body is not removed to elevate fashion, instead it is centered as the very reason fashion operates as art.

There is also a self-reflexive layer to the exhibition. By drawing from multiple departments within the museum, Costume Art turns the institution inward. It stages fashion against its own canon, asking where garments sit within a hierarchy that has long prioritized painting and sculpture. 

There are precedents for this kind of positioning. Most recently, Schiaparelli’s exhibition at the Victoria and Albert Museum placed Elsa Schiaparelli within Surrealism through her collaborations with Salvador Dalí. These exhibitions build legitimacy through proximity. Fashion is placed next to art, read through it, elevated by association. The method works, but it also raises a question about dependency. If fashion needs art to validate it, what happens to its claim to autonomy?

Costume Art answers that question more directly. It does not ask to be read alongside art. It positions fashion as already embedded within the same continuum. The body becomes the connective tissue, linking garment to sculpture, movement to form, wearing to meaning. In this framing, fashion is not derivative. It is co-constitutive.

Designers like Alexander McQueen, Hussein Chalayan, and Yves Saint Laurent, among others, have already demonstrated that fashion operates through the same methods as art. They construct worlds, manipulate form, and use the body as medium. Their work does not sit adjacent to art. It functions within it. Alexander McQueen used the runway to stage narratives that engaged with history, violence, and identity. Yves Saint Laurent translated modern art into construction and Hussein Chalayan treated garments as systems that could shift between object, architecture, and performance. In each case, the work reshaped how the body functioned within the garment. 

“Fashion is Art” works best as a proposition. It sets a standard that exposes the gap between intention and execution. The most compelling responses will likely come from those who treat the body as an active medium, where form, movement, and material produce meaning. 

So as this Monday’s gala approaches, the question is not whether the Met Gala will prove that fashion is art. That work has already been done, historically, materially, and now institutionally. The question is what happens when that reality is staged in a format that prioritizes immediacy, and how clearly would this reflect through the guests. Would an art form built on movement, material, and time survive that translation?

Saint Laurent’s Mondrian dresses remain a useful measure because they resist that fade. They hold their reference while transforming it, asking the viewer to see the body differently. That is the level the theme points toward. Not a comparison between fashion and art, but an understanding that they already share the same ground.

The cultural logic of Corteiz x Gabriel Moses was never the question. Gabriel Moses is the Nigerian-British filmmaker and photographer whose brooding, precise visual language has shaped how a generation of Black British culture sees itself.From his short films to his editorial work, his lens carries a specific kind of authority that very few of his contemporaries have earned. He has directed for Corteiz, shot Rihanna, Lauryn Hill , Usher, Dave, Skepta, Rema, Louis Vuitton, Travis Scott , Wizkid and Solange received a co-sign from Pharrell Williams, and built a visual world so distinct that when his name is attached to something, it arrives with a reputation that precedes the work itself. Corteiz, the London streetwear label founded by Clint, built its empire not on advertising or accessibility but on community, scarcity, and a studied refusal to perform for anyone outside its own world. Two creatives who have never needed external validation to know their own worth. What a collaboration like this has to answer for is what it actually puts in your hands, and on that front, this one has less to say than it should. 

The collection, available Friday, May 1 2026, at 7 p.m. London time on the Corteiz website centres on windbreakers carrying printed photographic imagery, Moses’ visual archive translated directly onto outerwear. His Torch Lady motif, the Columbia Pictures logo redrawn as a Black woman holding the flame, appears on the back of one piece. Alongside it: a Pan-African colourway windbreaker, a camo hoodie reading “It’s that real” in script on the back, a “Regina” track jacket, a “Director” piece, and a CRGA cap.

The campaign, shot by Moses and starring Moses, is exactly what you would expect. Brooding, precise, cinematic. South London walls. Bodies pressed against concrete. Within hours of posting to Instagram, it had pulled 23.2K likes. The images earned every one of them.

But images and garments are different things. Moses' Torch Lady is a loaded symbol, a deliberate rewriting of whose likeness gets to represent power and cultural authority. In his films, his photography, his editorial work, that image carries context and arrives with the full weight of his practice behind it. On the back of a windbreaker, that context does not automatically transfer. What was once a statement becomes a print. What was once a reclamation becomes something you can sell out in four minutes on a website. 

It borrows the cultural weight of both names without doing the design work to justify the borrowing. Printed photography on outerwear is not a new idea. “Regina” on the back of a track jacket gestures at meaning without committing to one. The garments feel like they arrived at the concept and stopped there, as if the pairing itself was enough and the clothes were secondary.

Corteiz has always understood that the product has to match the mythology. The Nike collaboration delivered because Moses’ direction gave it a visual language they could live inside. Here, the visual language is doing all the heavy lifting while the clothes stand behind it, hoping proximity is enough.

The most telling piece in the collection is the camo hoodie reading "It's That Real" across the back. It is a declaration wearing the shape of an argument. But a slogan on a hoodie only works when the garment earns the words. This one does not. It assumes the cultural weight of both names will carry the claim across the finish line. For a collection built around an image as specific and loaded as the Torch Lady, that is the one thing it should never have relied on.

IG: @ffeistyhuman

Meet the Rising Star PatricKxxLee

It’s not Alté, it’s not Afrofusion, and it’s not the UK underground either. This is a whole movement of its own. We’ve been observing, we can feel it in our bones, but we haven’t been able to coin a term as a community just yet, while this underground soundwave is slowly boiling onto the surface. From Brotherkupa, Igwe Aka, Zaylevelten, Kayode, Paxslim and now PatricKxxLee–the UG (In short for underground music) movement has pushed niche African artists to be more creative and thoughtful about how they build an audience. We believe that Patrick, or R!CK, is at the forefront.

One thing about R!CK you must know is that he’s not new to this. He has been dropping music projects since the earliest of 2016. At the time, the US underground, or SoundCloud era, as some might call it, was booming, and all eyes were on this group of kids who seemingly had no care in the world and just wanted to make hit songs. Although we can not confirm, surely Patrick was inspired and wanted to live up to this momentum. Until now, we have begun to see the Zambian Boy benefitting from the fruit of his own labour.

To establish UG, not only will it take consistency and resilience, which are all things that Patrick has proven to have, but also the boldness to want to offer something different. While a set of genres work well and dominate the African continent, such as Afrobeats and Amapiano, taken from the spirit of both the US & UK diaspora, the underground scene sits on the underbelly and garners enough attention to be discussed. What sets UG apart is that they don’t cater to the music industry; they focus on growing a core fanbase, and whereas usually concerts and public appearances are the stronghold for an artist’s growth, the internet is their main stage.

Much like movements in the past, there are key elements we can already attribute to the main artists participating in UG. Those are: low-budget videos, nostalgic streetwear/Opium fashion, distinctive samples, African imageries and internet culture. That being said, it is not as easy as it looks, where one can simply group them all together and determine whether they will grow collectively or end up following different paths entirely.

Back to PatricKxxLee; he allows us to touch on a part of the world that most people know little of. Besides Zambian cloth, we don’t know enough about its culture, and music artists that represent the country. Patrick becomes the bridge to this reconciliation, and the fact that he has been repping his roots for so long and stands alone in amplifying the UG scene in Zambia makes it easy for him to stand out and conquer. From clips circulating online, we can see that Partick not only leads the new wave in his region, but also shows that there is a passionate Zambian audience seeking representation in the alternative soundscape.

Whether UG or underground music in Africa will truly take shape is yet to be determined; however, what we can be sure of is that its active members are working to make this movement last. For some, it might seem like yet another internet trend, destined to be placed on the curb as soon as another subgenre or subculture takes notice and people find a reason to become obsessed with it. But this is a real thing, and its audience is certainly there for the long run. From the online engagement, showing up to concerts and participating in the aesthetic, UG has a clear chance to make a lasting statement. Who knows? PatricKxxLee could be the voice that UG enthusiasts didn’t see coming.

Exhibition on the groundbreaking Japanese designer and industry changemaker opens at the Design Museum on 1 May 2026.

NIGO: From Japan with Love

1 May – 4 October 2026 | the Design Museum

Opening 1 May 2026, the Design Museum in London is staging the very first retrospective on NIGO. The visionary designer and creative director is credited as one of the first designers to bridge the worlds of streetwear and luxury fashion. One of the founding fathers of ‘hype culture’, NIGO has applied his creative mind to some of the world’s most recognisable brands and cultural icons, as well as pioneering his own streetwear and luxury fashion labels.

NIGO, the first Japanese Artistic Director of Paris fashion house KENZO since its founder Kenzo Takada, rose to prominence with his streetwear brand A Bathing Ape in the 1990s; going on to launch Billionaire Boys Club with American musician Pharell Williams in 2003 and HUMAN MADE in 2010. Recognised for his unique ability to identify trends and sample cultural references across wide-ranging disciplines, NIGO is responsible for setting some of the most influential trends in recent fashion history. Over the course of his 30-year career, he has successfully bridged fashion, music, architecture and interior design; infusing a range of influences spanning vintage Americana, streetwear, hip-hop, traditional Japanese craft and growing up in 1980s Tokyo.

Featuring over 700 objects - with 600 from NIGO’s own personal archive - the exhibition charts NIGO’s expansive career from the back streets of Harajuku to the runways in Paris. Highlights include a recreation of his teenage bedroom, rare and early era BAPE designs, ceramics hand-thrown by NIGO himself and a life-size glass tea house made specially for the exhibition.

NIGO says, “I am truly honoured for my first retrospective exhibition to be held at the Design Museum in London, and I’m deeply grateful for the opportunity to present my work in such an iconic space.”

The exhibition is split into four sections: The Future is in the Past, Evolution, The NIGO Effect and New Traditions.

Beginning with a replica of NIGO’s 1980s teenage bedroom, visitors can examine objects collected and preserved from his youth that shaped his creative influences. As elements of American culture trickled into Japanese fashion and music following the post-Second World War military occupation, NIGO’s collection of childhood ephemera represents a meeting of two worlds.

Fascinated by Americana, he started collecting objects as a teen and developed a signature style donning 1950s Levi’s denim jackets, vintage baseball caps and varsity jackets, several of which will be exhibited. NIGO has amassed over 10,000 pieces in his personal archive, which until now has been kept mostly private. As part of this first section, NIGO has personally selected 300 objects that are both meaningful and have shaped his craft and approach to design. NIGO chose USM Modular Furniture to showcase his personal archive in the exhibition, the same shelving system used to display his collection in his Tokyo studio.

Cherished figurines and toys, including Donald Duck, Felix the Cat and Star Wars characters are on show in conjunction with his Japanese toys, music and magazines from the era, demonstrating this mingling of cultures. This fusion can be seen in a vintage film poster for Tom Hank’s American classic ‘BIG’ translated into Japanese, or a Japanese tabletop game reimaging the favourite American pastime baseball. This mix of figurines, objects and ephemera sets the distinctive stage of 1980s Tokyo and the influences that would go on to inspire NIGO to this day.

The second section ‘Evolution’ leads with NIGO’s early career with his first store NOWHERE, co-founded with fashion designer Jun Takahashi in 1993, part of the ‘Ura-Hara’ scene centred around the backstreets of Harajuku, Tokyo. In the same year NIGO launched his clothing line A Bathing Ape (often abbreviated to BAPE). This section features early design drawings from NIGO’s time at fashion college as well as rare early era BAPE clothing items: sweatshirts, t-shirts and a variety of jackets including nylon, camo, varsity and puffer styles.

A marketing maverick, NIGO soon developed the model of limited-edition runs, novel packaging and exciting collaborations that fuelled collecting and hype culture. T-shirt packaging that looks like spray cans, membership cards that resemble credit cards and collaborations with the likes of KAWS, MAC, Pepsi, Disney and Nintendo are just some of the ingenious creations that feature in the exhibition.

Being one of the first to break down the barrier between streetwear and luxury set NIGO’s designs apart and propelled him to the global stage, introducing him to leading American hip-hop artists including regular collaborator Parrell. NIGO’s love for fashion is intrinsically tied to his love for music, styling several of his favourite artists from the 1990s into the 2000s, launching his own record label BAPE Sounds and forming the band Teriyaki Boyz. Teriyaki Boyz CDs will be on show alongside playful merchandise, including snow globes, playing cards, figurines, stamps and even a model of a Teriyaki Boyz branded burger.

NIGO adopted the motto ‘The Future is in the Past’ for his fashion label HUMAN MADE, finding inspiration in the past and manifesting it through fashion. Viewers can draw direct parallels to the vintage Americana fashion collected in his youth and the pieces he went onto design, including their 'Yokosuka Jumper' souvenir jacket, a stadium jacket emulating the Varsity style and denim pieces. NIGO brought this same perspective to his role as Artistic Director of KENZO in 2021, incorporating elements from the house's archive into his contemporary designs, creating a fresh yet nostalgic identity. Several runway looks are on display, as well as the royal blue suit and cape ensemble designed for Kid Cudi worn at the 2022 Met Gala.

‘The NIGO Effect’ examines NIGO’s career after achieving cult status, a trendsetter who became one of the most sought-after partners for brands across fashion, music and design. In this section we see collaborations with the same brands that inspired and defined NIGO’s childhood, drawing parallels between the objects he collected as a child in his bedroom and the projects he went on to create.

Known for his signature sunglasses, his ‘Millionaire’, ‘Bolivia’ and ‘Havana’ style sunglasses for Louis Vuitton’s Spring-Summer 2005 show are featured, a collaboration between Marc Jacobs, Pharrell Williams and NIGO. An ensemble from his very recent collaboration with Pharell Williams for the Louis Vuitton menswear Fall-Winter 2025-2026 show will be displayed in conjunction with earlier collaborations with Virgil Abloh for the brand.

NIGO’s ongoing partnership with Nike is explored, with limited edition t- shirts and a signature Varsity style jacket featuring the NIGO x Nike swoosh emblem. Sealed 2024 APE-force trainers and the accompanying figurine are on display, exhibited alongside his other specially designed Air Force III trainers.

The final section, ‘New Traditions’ considers NIGO’s personal explorations into Japanese craft and rituals, finding new creative practices in traditional techniques. Following his own motto ‘The Future is in the Past’, NIGO finds inspiration in heritage and aims to translate this into his contemporary practice. Alongside training to be a master of tea ceremony, NIGO also practices ceramics, creating pottery from his studio in Tokyo and travelling across Japan to learn regional styles. This final section showcases 25 of his own hand-thrown ceramic creations, in conjunction with a life-size glass tea house made specially for the exhibition; a modern interpretation of a traditional Japanese tea house designed by NIGO in collaboration with exhibition supporter NOT A HOTEL.

Tim Marlow, Director and CEO of the Design Museum says, “NIGO’s contributions to the fashion industry as we know it today are highly significant and under-explored. He has helped redesign the landscape of brand collaboration as well as continuing to blur boundaries between streetwear and luxury. The Design Museum is delighted to present the first global retrospective of his extraordinary career and showcase the impact of a Japanese pioneer on global fashion culture.”

Esme Hawes, Co-curator of the exhibition says, “For the first time, NIGO has given us unprecedented access to his extensive and intriguing archive. NIGO has been an avid collector since his early years, growing his passion for collecting from a hobby into a lifelong passion. His collection acts as a live toolbox from which he seeks inspiration, often sampling from these pieces to create his own designs. Deliberately chosen, personally meaningful and often surprising, the pieces in the exhibition not only chart NIGO’s extensive and diverse career but also his inspirations, passions and influences.”

NIGO: From Japan with Love opens 1st May 2026. To further celebrate the opening of NIGO’s first ever retrospective, the Design Museum want their shop to act as an extension of the exhibition. As such they are hosting NIGO’s long-time collaborator Nike in a pop-up at their High Street Kensington location. An exclusive Nike x Nigo x the Design Museum range will be available to purchase for the duration of the exhibition run, with further drops taking place on 1 July and 1 August. This range will comprise of sweaters, caps and t-shirts with the signature Nigo x Nike swoosh logo.

Additionally the just announced Nike x Nigo LO2 Air Force 1 and apparel collection will launch exclusively on 1 May at the Design Museum in London, before widely launching 2 May at humanmade.jp and Undercover stores. Further information on the new Nike x Nigo LO2 collection can be found here.

When you press play on Kehlani's self-titled fifth album, one thing is clear: Kehlani is a true student of R&B. Her new album confirms the place she has earned in today's R&B scene. If that wasn’t proven by her GRAMMY win earlier this year for “Folded,” the rest of the album makes it obvious that her voice is a force in the genre.​

Cloud 19 was her first mixtape, released in 2011, and since then, her career has included eight musical projects and five studio albums. The fifth being her self-titled, and indicative of a real insight that shows how far she has come and just how true she has been throughout her career. The gratification of earning her first GRAMMY 10 years after her first nomination is a real indication of all that she is and the love she has long been due.​

With production credits from the likes of Andre Harris, Don Mills, Khris Riddick-Tynes, Jimmy Jam, and Terry Lewis, to name a few, it is no wonder that the album has a rich quality as you play through the 17 tracks.  Sonically, there is enough variety to showcase different parts of Kehalni whilst still bringing it together in a way that is solid and definitely a contender for another GRAMMY if we do predict so ourselves.

The intro opens with spoken word on growth and “A voice stepping into its truth with no fears, no filters, no apologies.” The album’s first song features Lil Wayne on “Another Luva” and instantly recalls themes and sounds from her debut, SweetSexySavage. Lil Wayne is just one of the strong features here, joined by Virginia rap duo, R&B icons Brandy and Usher, T-Pain & Lil Jon, Cardi B, Big Sean, and Leon Thomas. Each feature adds its own flair, and Kehlani keeps pace with all.

Standout moments include the Brandy featured “I Need You”, which blends the voices of Kehlani and that of the vocal bible perfectly as they sing against the production of Jimmy Jam and Terry Lewis, with Brandy taking a verse of her own and coming together about still needing a significant other after the end of a relationship. The Missy Elliott feature “Back and Forth” is an ode to Aaliyah’s back-and-forth, encapsulating her vibe across the tracks. Usher’s “Should’ve Neva” plays straight from the school of Usher and is a great blend of the two together in a regretful situation. Kehlani and Cardi B’s musical chemistry has been on display across two songs now: “Ring,” “Safe,” and now “Pocket.” The sexually charged sees Cardi bring a verse that will no doubt be a standout for fans. Leon Thomas’s “Sweet Nuthins” feels like the representation of the new R&B on the album. Having joined him on his last album, he returns the favour with a song that really shows the two of them as the voices of R&B that they are. Whilst the features do bring that element to the album. Kehlani’s solo performances shine on their own, thanks to the quality she delivers. “Cruise Control” is a smooth one that sounds like it would play nicely in the sun. The album closer, “Unlearn,” is a self-reflective track and a perfect fit for the album.

The album ultimately feels like a real lesson in love, reflecting Kehlani's present chapter with insight and depth. With this release, Kehlani not only reaffirms her place in R&B but also sets the stage for continued evolution. It is a testament to her growth, her authenticity, and the powerful journey she invites listeners to share. This project is more than a collection of songs—it's a resonant milestone that points to a promising future. 

The sneaker world converged at 15 Mercer Street on the 17th of April for the unveiling of the Alex Moss New York x HARDIES NYC x adidas Gazelle . This was far more than a traditional sneaker launch; it was a definitive cultural moment where the high-energy aesthetics of the street met the structural rigor of fine jewelry. Shifting away from safe, monochrome trends, the event was anchored by the striking visual of the collaboration’s signature orange colorway with vibrant green accents, a palette that commands the room and redefines the iconic silhouette. 

A Gallery-Grade Experience

The presentation of the footwear mirrored that of a high-end jewelry house. Rather than being displayed in a standard retail fashion, the sneakers were treated as collectible artifacts, showcased under sharp, gallery-style lighting that emphasized their premium construction. This approach transformed the venue into a hybrid showroom that successfully bridged the gap between a high-design exhibition and a luxury boutique. The space was meticulously designed to be content-driven, offering multiple photo-worthy setups that leaned into the bold, clean branding of the partners.

Structural Precision: Footwear as Fine Art

The color choice feels intentional and provocative, but the true genius lies in the architectural execution of the hardware. Alex Moss, who is deeply rooted in architectural philosophy, has pushed the boundaries of what is possible for footwear, treating the sneaker not just as a shoe, but as a foundation for a meticulously crafted jewelry concept. Drawing from the same structural rigor seen in his cathedral-inspired Cathedral of Dreams collection, every element is a testament to precision from the specific calibration of the stone sizes to the extreme attention to detail in the "bust down" adidas logo. The hand-detail lace accessories and the quiet glisten of the studded stripes are not merely additions; they are deliberate, architectural statements. This is an execution that only a jeweler with Moss’s eye for form and scale could achieve transforming a heritage silhouette into a piece of mobile art.

The Ultimate Statement

When you move through the world in these sneakers, you aren't just wearing a limited-edition collaboration; you are carrying a piece of luxury jewelry and art on your feet. As the saying goes, you can tell everything about a person by their shoes and these shoes are a statement and a life of their own. They represent a mindful intersection of status and storytelling, serving as the ultimate centerpiece for the modern wardrobe. Supported by the refined presence of Don Julio 1942, the evening solidified this project as a rare cultural marker. The launch proved that when high-end jewelry and iconic footwear design collide with such meticulous intent, the result is a singular, collectible icon that forever changes the conversation around what a sneaker can be.

Credit: Day Hunch

Drake the 6 God, Tayc the King of Afrolove, and Lucki have all confirmed May 15, 2026  as a release date for their upcoming albums.

Drake's ninth studio album Iceman has been one of the most anticipated releases in recent memory. The project sits as the first full-length solo album following his very public rap battle with Kendrick Lamar in 2024. And so far, the rollout has been nothing short of eventful, with Drake appearing across livestreams, teasing unreleased music in raw snippets, and letting alternate versions of songs circulate online, he buried the release date inside a giant ice sculpture in downtown Toronto. Fans showed up with pickaxes and hammers. Someone lit part of it on fire. A streamer named Kishka eventually fished a bag out of the ice, made his way to Drake's mansion, and cracked open the packaging to find the date.

On the other side of the Atlantic, Tayc is stepping into the biggest moment of his career. The French-Cameroonian artist built his name on what he calls afrolove, slowburn R&B with African roots that found a massive audience in France and across the diaspora. His debut album Fleur Froide went diamond. JOŸA, his second solo album, is set to mark a darker, more orchestral, and personal turning point. This comes at a time when Tayc is at his most visible, currently sitting as a coach on The Voice in France, which  will lead JOŸA to land in front of the biggest audience of his career.
Fans are anticipating his performance of  the album live at La Seine Musicale in Paris on release day. For a generation of Africans and diaspora kids who grew up between two worlds, Tayc has always been the artist who understood that specific loneliness. 

 Then there is Lucki. The Chicago rapper has been one of underground hip hop's most consistent voices for over a decade, building a cult following through raw, detailed storytelling and a willingness to go places most artists avoid. His fifth studio album is called Dr*gs R Bad, a 26-track project rooted in his personal experience with addiction and recovery. He has been open about his battles with pill dependency and the album looks like his most direct reckoning with that chapter of his life yet.
When fans asked if he would move his date after Drake confirmed May 15, Lucki answered
"Maybe I would push the album back if I didn't have so much new swag. But me & Aubz 5/15 lets go." 

Drake returns with the weight of a career-defining moment on his back, determined to remind the world why he built what he built. Tayc steps into the light he has been quietly earning for years, bringing afrolove to its grandest stage yet. And Lucki shows up honest, with so much to say across 26 tracks.

For the past few seasons, South African Fashion Week has drawn industry insiders, buyers, and press to Johannesburg, where the country’s most compelling designers present work that sits at the intersection of craft, culture, and contemporary life. This season unfolded at the Mall of Africa, where the runway space once again became a site of exchange between emerging voices and established names shaping the direction of the industry.

Marking another edition in its ongoing calendar, SAFW SS26 took place over several days and brought together a mix of returning designers, rising labels, and independent brands who are pushing new ideas. The schedule reflected the breadth of South African fashion today, spanning structured tailoring, textile-led experimentation, and softer approaches to luxury.

Here are six of our favourite collections from last week.

HELON MELON

Helon Melon, founded by designer Helen Gibbs, is rooted in textile development and sustainable practice. The brand draws heavily on handcrafted processes, often incorporating natural materials and artisanal techniques into contemporary silhouettes.

At SAFW SS26, raffia accents and textured surfaces became central to the collection. Volume played a key role, with puffed skirts and trousers creating movement and dimension. The material choices added depth, connecting each look back to process and making. There was a balance between playfulness and control, where bold shapes remained grounded in thoughtful construction.

BLACK COFFEE FASHION

Founded by Jacques van der Watt, Black Coffee remains one of South Africa’s most established fashion voices, known for its architectural approach to design and commitment to local production. The label often explores structure through fabric manipulation and unconventional construction.

This season’s collection worked through an earthy spectrum, grounding the garments in tone and material. Soft utility emerged as a key thread, with pieces that balanced function and form. Shapes were sculptural yet wearable and overall, the collection reflected a mature design language, where experimentation is embedded into the garment rather than presented as spectacle.

HOUSE OF OLÉ

House of Olé operates at the intersection of bespoke tailoring and wearable art, with a practice grounded in craftsmanship and cultural expression. The brand is known for producing made-to-measure garments that can be both technical and narrative.

At SAFW, the brand's language came through in colorful, layered suiting and sculptural forms. Coats, waistcoats, and structured garments built on each other, creating looks that felt intentional and considered. 

IRENE MAKHAVHU DESIGNS

Founded by Irene Makhavhu, the label centres on luxury womenswear defined by softness, fluidity, and attention to detail. The brand’s ethos leans into femininity as something expansive, expressed through fabric, movement, and subtle construction.

For SS26, that translated into a collection of flowing dresses and gently structured pieces in rich, earthy tones. Fabrics skimmed the body, creating silhouettes that felt light and airy. Tailored elements appeared in subtle ways, anchoring the softness without overpowering it. The collection held a steady focus on ease while maintaining a sense of refinement.

ANUNES

Anunes has steadily developed a reputation for precise, contemporary tailoring that speaks to urban South African identities. The label often works through minimal palettes and controlled silhouettes, focusing on cut and proportion over surface detail.

This season refined that approach further. Layered looks in deep maroons and muted greys and blacks moved with intention with each piece. The collection felt self-assured, offering a vision of tailoring that is direct and composed.

ON DUTY JEANS

Founded as a denim-focused label rooted in street culture, On Duty Jeans has built its identity around reworking workwear into something sharper and more directional. The brand approaches denim as uniform and statement, drawing from labour, movement, and everyday dressing.

At SAFW SS26, that foundation translated into a collection centred on structure. Trousers held firm, seams were reinforced, and silhouettes were edgy. There was a clarity in how each garment functioned, with flared shapes and exaggerated proportions added structure without losing practicality. The collection positioned denim as something constructed with purpose, reflecting a wider shift toward clothing that feels built for real conditions.
ig: @zoannafr

As part of ongoing investigations in the case of the first-degree murder of 13-year-old Celeste Rivas Hernandez, prosecutors allege that popular-gamer-turned-singer, D4vd, was found in possession of “significant amounts” of child pornography. This is as the artist is currently regarded as the prime suspect in the case. This evidence forms part of a broader pattern of alleged abuse that occurred before Celeste’s disappearance and death.

Prosecutors allege that the abuse began as far back as September 2023, when Celeste was 13. At that time, her family reported her missing. However, she reportedly appeared backstage at his shows, and he was photographed near her home at Lake Elsinore. They also claim that it was because she threatened to expose him that he allegedly killed her. Two days before D4vd dropped his debut album, Withered, on April 25, 2025, 14-year-old Celeste Rivas Hernandez reportedly walked into his Hollywood Hills home and never left.

Months later, on September 8, 2025, officers of the Los Angeles Police Department (LAPD) responded to a "foul odor” in the back of a Tesla belonging to D4vd, and found Celeste's dismembered remains inside two black bags, culminating in his arrest on April 16, 2026. He is also charged with first-degree murder and mutilation of human remains. 

California's Penal Code Section 190.2 lists special circumstances that transform murder into an offence that warrants the death penalty. Burke is facing three of them: lying in wait, murder for financial gain, and killing a witness to prevent testimony. Any one of those alone means life without parole. The office of the District Attorney hasn't ruled out seeking the death penalty. The sexual abuse charge under Penal Code Section 288.5 carries 6 to 16 years on its own. The federal CSAM charges, if filed, carry mandatory minimums of 5 to 20 years per count. The mutilation charge adds up to 8 more.

D4vd's attorneys say the evidence will prove he had nothing to do with Celeste's death. It then falls on the prosecution to prove guilt beyond a reasonable doubt. The defence will likely point to severely decomposed remains, an unclear timeline, and the possibility of third-party involvement. Whether that holds against digital evidence, witness testimony, and what authorities found in that Tesla is a different question entirely. More details are expected to come out by May 1, 2026.

D4vd's case forms part of a larger network of cases involving crimes committed by celebrities. This kind cannot be committed by an ordinary individual without resources (influence, money, fame and prestige). It further asks those in the aristocratic or bourgeois class what exactly people of their calibre desire that they do not already have. Because what prosecutors are describing in this case isn't desperation but access, the kind that can only be bought by fame. That can keep a 14-year-old girl within reach of someone who allegedly had every reason to know better and chose otherwise.

If a celebrity, who is held to a higher standard due to their societal status, still believes in engaging in anything remotely touching on sexual relations with a minor, it means that the structures of accountability and higher moral standards that this category of people preach are a facade. However, as it usually is, it is up to the courts to decide. 

iG:@muyiwavstheopp

The moment African models step onto the runway, they carry with them stories of heritage, identity and an industry that is steadily redefining the continent’s place globally. The South African Fashion Week 2026 arrives at a moment when African fashion is beginning to gain unprecedented international attention. However, beyond the spectacle of lights, cameras and fabrics, the event reflects a deeper transformation within the continent’s most creative industries. Fashion is becoming both a cultural statement and an economic force. 

Held in Johannesburg, South African Fashion Week has evolved from being a local runway showcase into one of the continent’s most influential fashion platforms. The stage is now used by designers not only to debut new collections but also to express narratives rooted in African history, identity and modern urban culture. From interpretations of traditional silhouettes to contemporary streetwear inspired by township aesthetics, the runway has become a canvas for storytelling.

Clothing is a language for many designers. Textiles, colours, and tailoring techniques often reference heritage, sometimes subtly, sometimes boldly. This way, what emerges is the fusion of the past and the present with garments that not only celebrate craftsmanship but speaks to a global audience who are increasingly interested in authenticity and cultural perspectives.

However, the significance of South African Fashion Week goes beyond symbolism. The event serves as a platform for a critical meeting point of buyers, media, retailers and investors.  New brands like 560 Rebirth by Lumka Takane, Funch by Kwanele Thusi, The Vision Line by Lucky Masemola, Bravo&Co by Gift Nematei and established brands like Maxhosa Africa, Iamisigo, Meji Meji, Deirée by Iyama, Sibu FDB amongst others were showcased at the South African Fashion Week 2026. However, designers now find opportunities to connect with global fashion networks through the visibility the event provides. This shift reflects a broader reality; Africa’s fashion industry is growing into a viable economic sector. 

Across the continent, fashion weeks are evolving to become marketplaces where creativity intersects with commerce. Emerging designers gain exposure, a manufacturing partnership takes shape, and the conversation around fashion moves quietly from aesthetics to industry. South Africa Fashion Week is a prime example of that transition. In recent years, the event has embraced hybrid formats that blend the physical runway presentations with digital showcases. The shift allows collections to reach audiences beyond the traditional front row, therefore giving designers access to global viewers, buyers and press. 

The ripple effects extend beyond South Africa. Across the continent, fashion events such as Lagos Fashion Week are redefining what African Fashion Week represents. Together, they form a growing network of creative platforms positioning Africa not only as the peripheral voice in fashion but as an emerging center of influence. For young designers in particular, visibility matters. Fashion week provides validation, access and the possibility of scaling creative ideas into sustainable businesses. 

In an industry where access to markets and funding has historically been limited, the runway becomes more than just a stage; it has become a gateway. At the same time, the aesthetics on display reveal how African designers are reshaping the narrative of global fashion. Instead of replication Westerb trends, many collections deliberately lean into African references through handcrafted fabrics, indigenous motifs, and contemporary interpretations of traditional dress. 

The result is a fashion language that feels both rooted and forward looking which is perhaps the real significance of South African Fashion Week today. It represents a moment where creativity, culture and commerce converge to tell a broader story about Africa’s evolving place in the world’s cultural economy. 

As African fashion continues to gain recognition beyond the continent, the question is no longer about whether the industry will attract global attention. The question now is how far the influence of Africa’s runways will travel and who will define the next chapter.