As things continue to kick into gear ahead of the World Cup tournament this summer, Nike has premiered a short film as a doorway into the world of Nike Football featuring a wide, star-studded cast from the global brands talent pool.
Titled, “Rip The Script”, the project follows Nike’s biggest footballers of the past and present as they go off script and show their ball knowledge. Kylian Mbappé breaks away from the defense, then finishes with a brilliant bicycle kick. Vini Jr. sidesteps hostility with a smile. Cristiano Ronaldo keeps pushing the limits of how much one athlete can achieve. Erling Haaland strikes only when the moment is right. Legendary players like Eric Cantona, Ronaldinho, Zlatan Ibrahimović, Didier Drogba and Jorge Campos continue to play by their own rules, even in retirement.

“We made this film to meet football communities exactly where they are, not just on a screen, but in their world and deeply engrained into their subcultures,” said Helena Thornton, VP, Nike Brand Management in a statement. “We didn’t want to follow the traditional marketing playbook. We wanted to give them something worth talking about, worth clipping, worth wearing, worth showing up to. A story they don't just watch — one they can make their own. That’s the whole idea behind our universe of Nike Football.”
LeBron James, Travis Scott, Kim Kardashian, Ted Lasso, Kate Scott, Channing Tatum, Young Miko and LISA also make cameo appearances in the film. We were intentional in choosing every cast member in the film, and we had fun and leaned into the playfulness of their roles,” says Enrico Balleri, VP, Creative Director, Global Brand Voice. “We knew Kim, for example, takes Saint to play football, so we created a whole ‘soccer mom’ persona for her, and in later extensions of the film, we’ll build and deepen that storyline. A cast that reflected an authenticity and a real connection to football was crucial to us.”

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