Ashluxe Continues to Transcend Borders – With the Launch of Its Summer Capsule and UK Expansion! Lagos, Nigeria – May 27, 2025

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Ashluxe Introduces Its Sophisticated Summer Capsule, Marking a Bold Entrance into the UK.

Ashluxe, the cult luxury streetwear label born in Lagos, officially lands in the UK with the unveiling of its Summer Capsule, a vivid, cross-cultural celebration of Nigerian and Brazilian heritage.

Founded in 2019 by visionary entrepreneur and cultural architect Yinka Ash, Ashluxe has quickly become one of Africa’s most influential fashion brands, embodying the essence of modern African style: bold, global, and unapologetically refined. Known for redefining streetwear through the lens of luxury, Ashluxe now takes its fearless energy to the streets of the UK with a powerful new collection that honours Afro-Brazilian connections, another major step in its mission to build a truly global community.

The Summer Capsule is more than just a collection; it’s a dialogue between continents. Inspired by the vibrant rhythms of Lagos and Rio, the pieces blend movement, striking colour and rich cultural references to capture the essence of a new era of global diaspora culture. It’s a celebration of unity, self-expression, and the limitless potential of cultural fusion.

Launching just weeks after its sixth anniversary, the UK debut represents more than expansion, it signals a pivotal evolution. Ashluxe is bringing its distinct voice to the heart of London’s creative scene, boldly asserting its place on the global stage and solidifying its role as a cultural force to be reckoned with.

COLLECTION HIGHLIGHTS

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NIGERIA X BRAZIL FOOTBALL SHIRT

From Lagos to Rio, this collection captures the rhythm, soul, and color of two cultures that live loud and proud. At the heart of each piece is the custom-knitted collar - a bold, textural tribute to craftsmanship and identity, echoing the vibrancy of African beading and Brazilian festival tones. These garments are more than graphic tees - they’re modern heirlooms, where streetwear meets cultural storytelling.

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CAPOEIRA T-SHIRT

A tribute to Capoeira - the Afro-Brazilian art form born from resistance, rhythm, and movement. This piece celebrates the shared spirit of resilience between Nigeria and Brazil, where dance becomes defiance and tradition becomes power. The graphic print is a visual echo of motion, heritage, and cultural fusion in full force.

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URBAN MOSAIC

Inspired by the colorful chaos and creative spirit of Brazil’s favelas, this print is a tribute to communities that build beauty from the ground up. Layered in vibrant tones and stacked shapes, it mirrors the rhythm of daily life in Rio’s hillsides - a visual celebration of resilience, culture, and the unapologetic joy of living boldly. A story that echoes Lagos, told through color.

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METALLIC LOGO T-SHIRT

This set blends clean lines, tonal depth, and refined texture to embody quiet luxury with standout presence. The raised metallic triangle isn’t just a logo - it’s a bold symbol of cultural pride, connection, and confident expression.

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SUNSHINE BOXIE TEE

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FLAME GRAPHIC T-SHIRT

Fuelled by movement and made to stand out - this piece channels the heat of Lagos streets and the electric pulse of Rio nights. The flame graphic blazes up the sides as a symbol of energy, rebellion, and unstoppable momentum.

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LOGO POLO PIQUET

Rooted in classic sportswear and reimagined through a luxury lens, this long-sleeve polo channels vintage athletic heritage with a sharp modern twist. The bold Ashluxe logo across the chest delivers a graphic statement, while premium cotton piqué and clean detailing reflect the brand’s commitment to refined, everyday essentials. Timeless, elevated, and unmistakably present.

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VINTAGE WASH ZIP-UP HOODIE

This hoodie captures the raw energy of Nigerian streetwear and fuses it with the laid-back confidence of Brazilian coastal style. A washed, worn-in finish meets bold graphics, celebrating two cultures connected by rhythm, resilience, and movement.

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