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On Oct. 24, Ashluxe, Nigeria’s leading luxury streetwear house, unveils Ashluxe Manor, a cinematic fashion story that marks the first release in a planned series of drops leading up to the end of December. Each drop will introduce a new creative chapter that expands the brand’s universe of luxury and contemporary expression, with Ashluxe Manor serving as the foundation of this evolving narrative.
Set within a world of striking architecture and vast, light-filled spaces, Ashluxe Manor captures the essence of movement, ambition, and refined living. The campaign redefines streetwear through a lens of sophistication, blending minimalism, structure, and cultural storytelling. Each look, from sculpted denim to elevated graphic T-shirts and tailored coordinates, embodies presence and precision. The cinematic setting amplifies the brand’s message, reflecting a vision of modern luxury rooted in design, discipline, and individuality.
Founded by Yinka Ashogbon, Ashluxe has emerged as one of the most influential fashion voices from Nigeria, reshaping the perception of streetwear by merging innovation with cultural depth. Rooted in Lagos and celebrated across the world, Ashluxe transcends fashion to become a cultural movement that celebrates identity, artistry, and global ambition.
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In Yinka’s words, “Ashluxe Manor represents the beginning of a new chapter. We wanted to create something cinematic and sophisticated that still feels connected to our roots. The architecture, the styling, the mood, they all reflect how far fashion from our world has come. This is the start of a story that will unfold through the rest of the year, showing how our world continues to evolve and inspire.”
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Ashluxe Manor stands as a visual statement of intent, balancing global luxury with creative excellence. It is the first of several chapters that will define the brand’s direction through the end of 2025, blending fashion, film, and storytelling to celebrate a new standard of modern streetwear. Ashluxe Manor officially drops October 24, 2025, exclusively at ash-luxe.com and ASHLUXURY.
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Ashluxe is a global luxury streetwear brand redefining how creativity and craftsmanship are expressed on the world stage. Known for its bold storytelling, design precision, and cultural authenticity, Ashluxe bridges the energy of streetwear with the elegance of high fashion, creating collections that speak to a confident, connected generation shaping contemporary culture.
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Creative Direction: Yinka Ashogbo.
Photography: Avron Williams Stylin
