When you talk about New York luxury streetwear, Avirex isn't just part of the conversation, it’s a a stakeholder. The brand's leather jackets have this rare quality where they get better as they age. It's the kind of piece that becomes part of your life, not just your wardrobe.
At NYFWSS26, Avirex set the tone right from the jump with an exclusive gifting suite at the penthouse of Sixty LES Hotel. And honestly? The location couldn't have been more perfect. Floor-to-ceiling windows framing the entire New York skyline, it was a statement. This is Avirex's city, and they wanted you to see it all.
The FW '25 collection was on full display, and guests were touching the leather, feeling the weight of the jackets, understanding why these pieces have been cultural staples for decades. The vibe struck this perfect balance between intimate and electric, small enough to feel exclusive, but buzzing with the kind of energy that only happens when the right people are in the room.
And what a room it was. Streamers Jay Guapo, Jay Burt, and Jay Flocka pulled up. Rapper Rich Amiri was there. Model Yves Saint Matieau, NFL veteran Marcus Allen, hip-hop legend Crazy Legs, and NBA star Josh Okogie all came through. Add in Sirius XM's DStroy, fashion influencers Alexa Tiziani and Mar Milne, BET's Ashley Nicole Moss, plus a roster of top-tier stylists and models, and you get a sense of Avirex's reach across music, sports, fashion, and media.
The details mattered too. Belaire and DIO kept the drinks flowing, while Joe's Pizza, served in custom Avirex-branded boxes, brought that authentic New York flavor. Because if you're throwing an event in New York, you better get the pizza right. Throughout the week, you could spot attendees all over the city rocking their new Avirex pieces at shows, parties, and everything in between.
Avirex started as a military supplier in the 20th century, crafting functional, high-quality jackets for pilots and servicemen. That foundation in real craftsmanship is what separates Avirex from brands chasing trends. They weren't built for the runway; they were built for real use. The fact that they've evolved into a global fashion icon, worn by celebrities and featured on magazine covers, speaks to something deeper than hype.
Not every brand gets to call itself a classic. Most don't last long enough, and fewer still maintain the quality that got them there in the first place. But Avirex has earned that title. Like their leather jackets, the brand just gets better with time, showing that when you start with substance, style naturally follows.
Photographs by: Mya-Breyana Morton @lifewithmyabre @_unconsciousmoments
