Celebrity stylist Victor Nja and serial entrepreneur, Duke Ekezie, unveil the new collection “Freedom is Tuff,” an extension of Tuff World's vision to empower people through fashion.
Inspired by the idea of overcoming any obstacle with determination and courage, the Freedom is Tuff collection consists of edgy and sleek t-shirts, letterman varsity jackets, and snapbacks.
The collection launched six items, each piece specifically highlights a quote from famous change makers such as the “Tuff Times Don’t Last Only Tuff People Do” Letterman Varsity jacket which posits as armour against the tough times ahead, “Plato’s Red Army” t-shirt, named after the great philosopher who had a mind of his own and never let naysayers undermine him. “Change”, a George Washington-inspired beater encourages you to have the courage to be whoever you deem fit.
It also features a t-shirt in honour of Emperor Selassie of Ethiopia, the Black Messiah, a rebel in his time, a “Thou Shall be Tuff” t-shirt which serves as a reminder to be that you’re strong and can withstand the pressures of this tough world and “Cloud 2 Flight” snapbacks which lift and accelerates you towards your dreams and aspirations.
The 100% cotton collection features mostly green and black colours in different sizes and can be purchased online on the Tuff World website. "We are pleased to release the Freedom is Tuff collection and hope to inspire people to be bold, courageous, and determined,” said Victor Nja, creative director of the brand. “We believe that our clothing can be a source of motivation, allowing people to feel closer to their dreams and aspirations."
Tuff World is a clothing brand owned by celebrity stylist, Victor Nja and serial entrepreneur Duke Ekezie. They aim to empower people through fashion and motivating messages. The Freedom is Tuff collection is their latest offering that speaks to their mission and values. "In our 21st-century society, freedom is not free. It is something that we must fight for and protect daily." says Nja, "Freedom is Tuff isn't just a clothing line; it's a lifestyle."
Press Contact: TuffWorld
Email: tuffworld02@gmail.com
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