Dickies continues 247 Campaign with new visuals of raw, unfiltered moments that celebrate a global community.Â
Stabio, Switzerland (30th September, 2025) - Dickies, the world’s leading workwear brand, continues to drive momentum behind its 247 campaign with a fresh wave of visuals, hyperlocal content and real-life stories that reflect how people live, move, and create in Dickies, day to night.Â
The Italian chapter of the 247 campaign was celebrated on 25th September with an exclusive launch event at Tutti Fritti in Milan. Led by 247 ambassador Diego Naska who brings his signature edge to the 247 Work Pant, the evening brought Dickies’ creative community together for a grassroots celebration of the 247 Work Pant. Next to the iconic bar, guests gathered in a spacious adjoining venue for a night that combined a campaign exhibition with a live showcase from Diego Naska followed by a DJ set from Lenny Delicious, drinks and an atmosphere that captured the energy of Milan’s cultural scene
This next phase of the campaign sees never-before-seen footage from across Europe, an organic, grassroots extension of the campaign built in collaboration with Dickies’ creative community.Â
To capture the true spirit of 247, Dickies handed out Camp Snap cameras to creators across Europe with a simple question: How do you live, work and play in your 247’s? The result is a raw, unstaged snapshot of everyday life from skating and building to performing and creating, all while wearing the 247 Work Pant.Â
The 247 Work Pant itself is a lighter, more breathable evolution of Dickies’ iconic silhouettes crafted from 100% enzyme-washed cotton twill and finished with refined tailoring and subtle functional updates like phone welt pockets and contrast stitching. Designed for all-day wear, it’s built to move with you from morning routines to late-night sessions.Â
247 continues Dickies’ legacy of durable and functional design while capturing the honest pace of life in the moment.Â
Available in Black, Charcoal Grey, Dark Brown and Sand, Dickies 247 collection is available to shop now via the Dickies.
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About the Dickies® Brand‍Dickies, founded in 1922 in Fort Worth, Texas, has, for over 100 years and counting, been chosen by workers from all walks of life as their number one choice when it comes to durable, functional, rugged garments. A brand of VF Corporation, Dickies has grown to represent a global community, whether tattoo artists, skaters, custom bike builders or construction workers; it's thanks to this vast workwear heritage and adoption of the brand through different subcultures that Dickies has become so much more than clothes just to work in.
