Analyzing His Mark Since Single ‘Komasava’ Shook the World to a Party Anthem
First of all, one thing must be made clear; Tanzanian artist, Simba as some may call him, Nasibu Abdul Juma Issack, better known to the world as Diamond Platnumz; his anchor in the music biz is as solid as a stone. East Africa has had a striving scene of its own for over decades now, from the likes of legendary Kenyan music group Sauti Sol and more–what we’re strictly arguing here is Diamond Platnumz as a music placeholder for the recent bridge, the vessel towards outside recognition in the broader English-speaking global audience. Now, shall we begin?
Giving credits where credits are due; Diamond’s numbers have always been up. Music aside though, one would say that the recent surge of Diamond’s comeback was when he became a part-reality star for Netflix reality series ‘Young, Famous & African.’ Like many would argue, this was the first time we were offered an inside look into the private lives of our most sought-after celebrities. However, it did not come without its challenges. If you did read Deeds' review of the show, then you would know that its cast echoed a lot of the negative stereotypes surrounding promiscuity, infidelity and unstable family unions that black people face across the world (None of which is the true representation of African values, of course). And Diamond was one of its willful participants.
That said, if the goal was to shed a light on his way, it worked. However, as his music began spreading more and more, so did the gossip and unnecessary noise. What is holding him back, you may ask? Well, his love for women to put it short–or the lack thereof. Diamond Platnumz is a famously-known playboy! But to be frank, it is the tabloid choosing to focus on his love status rather than his music that is truly hurting his career and image where it matters most.
Diamond is no stranger to hit songs. From his first commercial success ‘Number One (Remix)’ featuring Davido now over 10 years ago, to ‘Inama,’ ‘African Beauty,’ and the list goes on. When ‘Komasava,’ however, dropped in 2024, a song highly-inspired by Amapiano, Diamond Platnumz proved he could fuse any sound and make it his own. This single went everywhere. Dances were shared all across the internet and it seems all eyes were on Diamond. As time went by, the interest had rippled and the next trending African single made its rounds. Internet drama and more drama followed, little to do with music, putting an end to his momentum that if planned well, could have been prolonged to a whole studio album maybe.
Do not get it twisted; although a lot of the conversations surrounding Diamond Platnumz may be caused by his actions, a lot of it is also most likely manufactured. You see, many celebrities tend to lean towards gossip to keep themselves in the limelight and due to Diamond’s track record, it wouldn’t be surprising if his team were using similar methods. Does it help? Yes, of course. However, only for the short run. This is because for the higher ups to take one’s artistry seriously and take the time to invest outside of Diamond’s direct fanbase, which would mean shedding a broader light and benefitting the entire music scene in East Africa, it would mean that when googling Diamond Platnumz news, there should be other headlines charting up beside baby mama drama, so to speak.
So what is next for Diamond Platnumz you may ask? Well, we are all waiting with great anticipation, hoping that this year may bring the lion king a fresh perspective and new exciting records on the way. With a surprising appearance in Ciara’s project last year, we are sure Diamond will make this one even more memorable.Â
