JD sports and Exposure provided an amazing opportunity for Deeds Magazine to come down to an exclusive launch. JD, being such an influential brand to UK culture as a multi-national sports fashion retail company that sells some of the biggest sports brands in the world, we were honoured to attend the grand opening of the biggest JD store in the world in Manchester’s infamous Trafford centre. It was also an insight for us to view the new infamous Nike Air Max 95’s.
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Capturing the two-day trip over on the day of the Friday we attended JD held an exclusive intimate performance from UK’s rap juggernauts: Central Cee (global charting West London’s finest) and Manchester’s very own Nemz. When I first entered the store, not only was I bamboozled by how huge the place was but with the sections the store provided. From having a barber shop inside, to a custom shoe section where you can get your shoe customised with different initials. As well as seeing the Nike Air Max 95’s; the colour range was the classic style Nike always delivering at its finest.
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I just loved the performance provided by Central Cee and Nemz, it was a great spectacle to witness and see in the flesh. The day of the grand opening was here. Early at a 9.30AM start, JD came with a great surprise to provide their fans and lovers a display of bringing the best UK personalities and Youtube sensations together. Hosted by Chunks himself, alongside the amazing Beta Squad (Niko Omilana, Sharky, AJ Shabeel, Chunkz and King Kenny), the energy levels were off the roof. JD fans gathered around with anticipation, witnessing the very moment with Chunkz and the boys from Beta Squad, they then had another surprise; bringing out the king of the 100M race track, the legend of all legends and record-breaking Usain Bolt!
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I was sprung by the fact how JD organised such an astonishing sequence providing their fans and adorers a moment never to forget. They even did a small relay 100M race between two teams to amp up the crowd with more energy and hype! The winners received big JD vouchers and it was a moment to never forget for the young winners who participated in such a great event. Once inside, I then witnessed the numerous activations that went around. People were provided free haircuts, Puma doing a 100M sprint challenge, Adidas and other brands had such fun activities people were spoilt for choice. Even inside they were throwing out free vouchers. Seeing the happy smiles and faces of the kids and other generations was a charming moment.
JD’s continued supremacy will go on to mark greatness by bringing the culture together; giving the old and new audiences more happy purchases to have and as well, leading the mark to be the best multinational store in the UK and globally too.
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