On the 13th December, JD Sports and Sturdy have come together to uplift and encourage the UK youth through dynamic initiatives.

The two brands are collaborating to deliver the sturdy certified initiative, co-funded by JD sturdy studio in North London. The partnership is to honour and elevate the UK youth within the creative fields. JD Sturdy Studio will showcase dance, music production, content creation, business and finance mentorship.

Sturdy Off was inspired and founded by Jordan Green and James Toppin, in 2022. The development and story of Sturdy Off were helped by the passion for dance and their want to help young performers shine.

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