From the bustling streets of Lagos Nigeria, where creativity thrives, emerges a pioneering force that is reshaping the Streetwear ecosystem in Africa - Primeries.
Primeries is a platform dedicated to curating an exceptional collection of streetwear clothing by Africa’s talented creatives and providing a social-economic community need for them to thrive.
Founded by the visionary duo, Benjamin Unah and Lotanna Onyekwelu, the minds behind this streetwear marketplace building social and economic opportunities for brands & creatives first joined forces in school at Afe Babalola University in 2021.
As University students residing in Lagos, Nigeria, they were fueled by a shared passion for the growing culture, fashion and technology, birthing dreams of making an impact on their local & international creative scene which finally laid the foundation for what would become Primeries.
For the visionary minds behind Primeries, the fashion industry in Africa has always been ripe for transformation, for them it's not just about offering a marketplace; it's about equipping independent brands with the tools they need to flourish. They envisioned a platform where creativity knows no bounds, and where emerging designers can rise to prominence. This vision was the driving force behind Primeries.
Their shared passion and unwavering commitment to developing and enhancing the fashion ecosystem birthed a powerful vision:
“The passion for fashion and technology fuels our mission to unite producers, curators, and consumers through a worldwide platform for African fashion. We are dedicated to promoting and narrating the tales of up-and-coming African creatives while building social and economic opportunities for them. Our goal is to create a thriving ecosystem that celebrates African heritage and culture, all while delivering exceptional, culturally-inspired products,” according to the founders
They are committed to quality, creativity, and sustainability, ensuring that customers can explore and uncover the brilliance of underground & innovative brands.
Primeries is where creativity meets commerce; it offers a space where customers can discover unique products while empowering African creatives to thrive on a global stage. Through their platform, independent African and emerging brands gain access to a global audience, elevating their visibility and revenue prospects.
Their mission was clear: To unite brands, customers, and partners who share our values of sustainability and creativity.
They are achieving this by offering brands a strong network of producers, reliable logistics partners, and a massive audience to back up.
Primeries also leverages retail technology and a network of top media outlets to ensure your brand not only gets noticed but thrives.
They are set to revolutionize the industry with a trio of innovative solutions:
- Primeries Marketplace, which focuses on discovering African creatives.
- Primeries Brand Group, which plans on nurturing creative visions through collaboration with independent designers and providing invaluable brand development support.
- And lastly, Primeries Brand Solutions which will empower brands to thrive with comprehensive commerce solutions and cutting-edge retail technology.
Primeries is in the process of reshaping the creative landscape in Africa and influencing cultural growth for creatives. With Primeries, your brand gains not just visibility but a pathway to thriving in the world of fashion.
It's a reminder that fashion is not just about clothing, it's a catalyst for change.
Explore the Marketplace, connect with emerging designers, and empower African creativity.
Visit primeries.com to start your journey today.
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