There's something about a tour finale that just hits different. Maybe it’s knowing this is the last night, or maybe it’s the way the crowd and artist feed off each other’s energies when everyone is fully present. Whatever it was, when Coco Jones took the stage at Camden’s Roundhouse to close her “Why Not More” European Tour, you could feel it in the room. This was going to be special. And boy, were we there to witness and bring you all the gist.
Draped in a dazzling red jumpsuit that caught every stage light like scattered diamonds, Jones commanded the historic venue with the confidence of an artist who has finally stepped into her full power. For those who witnessed her debut London show at KOKO back in 2023, the transformation was undeniable. The promising talent who graced that more intimate stage has evolved into a fully formed performer.
The Grammy Award-winning songstress has travelled a road less straightforward than most. From her early days as a Disney Channel actress to years of navigating an industry that didn't always know what to do with her immense talent, Jones has emerged on the other side with something to prove and the skills to back it up. Her debut album "Why Not More?" was a statement of arrival, and this tour served as its victory lap.
The production choices for the evening were refreshingly minimal, allowing Jones's raw talent to take centre stage. A pair of impeccably synchronized background dancers flanked her throughout the set, their movements adding texture without distraction. Behind them, a raised platform and dynamic backdrop projected shifting visuals that evolved with each song's emotional landscape, creating atmosphere without overwhelming the performance itself.
What truly set the evening apart was Jones's vocal performance. The setlist was a carefully curated journey through her catalogue. "Hit Me Where It Hurts" landed with the emotional weight it demands, while "Nobody Exists" and "Caliber" showcased her ability to navigate complex melodies with ease. "Double Back" got the crowd moving, it was an evening Jones delivered uptempo energy as convincingly as she handled ballads.
What resonated most deeply, perhaps, was Jones's genuine connection with the Camden crowd. Throughout the evening, she expressed heartfelt gratitude for the London audience's support, her appreciation clearly authentic rather than performative. This emotional vulnerability reached its peak before she performed "ICU", the Grammy Award-winning single that helped catapult her to wider recognition.
Coco Jones is not an artist to be underestimated. Her vocal prowess places her among the RnB elite, while her stage presence and artistic vision mark her as someone with staying power.
The "Why Not More" Tour finale at the Roundhouse wasn't just a great concert, it was a declaration. Jones has arrived, and she's here to claim her rightful place among RnB's brightest stars. For those who were there, it was a privilege to witness. For those who missed it, consider this your warning: the next time Coco Jones comes to London, get your tickets early. This is an artist on an upward trajectory, and watching her ascent is one of contemporary music's great pleasures.
