Rising R&B powerhouse Rukmani is redefining what it means to be a Nigerian artist on the global stage. With her electrifying new single Not Nice, featuring rap trailblazer SGaWD, Rukmani delivers more than just a track; she delivers an anthem of empowerment, resilience, and unapologetic womanhood.
Set against the vibrant backdrop of Lagos, Not Nice unpacks a narrative all too familiar: two women discovering they’ve been played by the same Yoruba demon. But instead of rivalry, Rukmani and SGaWD flip the script, transforming the pain of manipulation into a powerful reclamation of confidence and sisterhood. The storyline, amplified by the charismatic cameo of rapper and socialite Fresh L, resonates with cultural authenticity while boldly pushing conversations about solidarity and self-worth..
The accompanying visuals for Not Nice are a cinematic experience; sleek, stylish, and unmistakably Lagos. With nods to Y2K nostalgia and Nollywood aesthetics, the video delivers a fresh yet familiar vibe, balancing retro flair with modern artistry. Beyond the music, the visuals capture a cultural moment: one that celebrates bold femininity, resilience, and the ever-dynamic energy of Nigerian youth culture.
This release follows the momentum of Rukmani’s debut project 3XL, an 8-track masterstroke that showcased her ability to blend soulful R&B melodies with Afro-fusion rhythms and poignant storytelling. With fan favourites like Woman Joseph (Club mix), From Softie to you and Compromise, the album established Rukmani as one of the most compelling new voices in Nigeria’s evolving music scene.
With Not Nice, Rukmani isn’t just releasing a song—she’s cementing her position as a fearless voice from Nigeria with international resonance. Her artistry speaks to the local while echoing globally, placing her firmly in the lineage of African artists reshaping the soundscape of contemporary music.
