Paris, France. In the heart of the 8th Arrondissement’s legendary Golden Triangle, where the world’s most iconic luxury houses converge, Deeds Magazine didn’t just host a party, it staged a cultural takeover. To kick off Paris Fashion League, the iconic Matignon was transformed into a crimson-soaked sanctuary of style and prestige.

Hosted by the powerhouse trio of Sina Braetz, Ifeanyi Nwune, and YesJulz, the evening served as a bridge between worlds. From the raw creative energy of Lagos to the undeniable influence of the United States, Deeds Magazine created a space where the global African diaspora and the international fashion elite converged under one roof.

The transformation was immediate. Stepping off the Parisian pavement and into Matignon felt like entering a high-fashion dream. Bathed in deep red lighting, the décor injected a heightened sense of prestige, shifting the venue from a beautiful restaurant into a fully bespoke experience. The room became a magnetic mix of tastemakers from vastly different backgrounds, a direct reflection of the global culture Deeds is actively building.

For guests — a heavy mix of influencers, creatives, and celebrities, the atmosphere offered something rare amid the chaos of Fashion Week: a true oasis. Sections were packed, bottles popped freely, and it was clear people were genuinely enjoying themselves. Everyone arrived dressed in their absolute best, yet despite the high-fashion looks, nobody was afraid to dance and truly catch a vibe.

At Deeds Magazine, the intention was clear: to create a sense of community, a safe space where people could come together, let their hair down, and feel like family. The night was designed purely for the vibe: a place to grab a drink, reconnect with friends, and simply enjoy the moment.

Driving the energy was a masterclass in global rhythm delivered by DJ Michel, Odalys, Papi Chulo, Xnia, and DJ Belly. Defined by heavy bass and seamless transitions, the sets kept the room locked in all night. The music was so compelling there never felt like a moment to step away, you simply didn’t want to miss the next track. From New York’s pulse to the unmistakable rhythms of Nigeria, the soundscape ensured that while fashion brought people in, the energy kept them there.

As the night unfolded, the room became a constellation of stars, further proving that Deeds Magazine is the connective tissue of the modern creative class. Moving through the red-lit haze were icons like Skepta, Runtown, Lancey Foux, and KDDO, alongside Yung Fazo, Southside, and the 63gang. With NFL stars also in attendance, the message was clear: when Deeds calls, the culture shows up.

Reflecting on the night’s success, the Founder and Editor-in-Chief of Deeds shared a vision that extends far beyond a single evening:

“Deeds Magazine stands as a global stage for Culture Unwrapped: revealing the layers of art, music, and identity that unite us across borders. We’re driven to document and empower the voices of a new creative generation: the dreamers, the doers, and the disruptors shaping tomorrow’s culture, today.”

As the lights eventually came up on Matignon, one thing was clear: this is only the beginning.
We’ll see you in June for the next Fashion Week. Bigger, bolder, and reaching even higher.

All photographs by Danaér MENSAH