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There is a quiet intensity to the way IFE69 photographs the world. He notices the shift in colour when sunlight hits a wall, the mood of a neighbourhood at dusk, the story hiding in an everyday object. His vision has been shaped by sound, travel, long reflective walks, and the legacy of his grandfather’s Kodak cameras, which sparked his fascination with capturing time. Blending conceptual thinking with clean, intentional composition, he creates images that sit somewhere between reality and imagination. Nothing in his frame is accidental. Every photograph is built to hold feeling, perspective, and a sense of wonder that transforms the ordinary into something striking.
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Can you introduce yourself and tell us a little about who you are as a photographer?
“I am Ifeoluwa Ehianu Ofulue, a multidisciplinary photographer exploring colour, culture, and everyday environments. Music, my walks, travel, and my grandfather’s old Kodak cameras shaped the way I see. As a photographer, I am constantly searching for ways to turn familiar moments into something new. I like to create imagery that feels intentional, whether I am working on conceptual pieces or doing commercial work. My goal is always the same. I want to take what is right in front of me and shift it slightly so it becomes something meaningful. Something that carries emotion. I want people to look at my work and feel the honesty inside it, not just the technique.”
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Why is it important for you to create photography that holds meaning or impact?
“It matters to me because images outlive moments. Long after a memory fades, the photograph remains. I want my work to carry feeling, memory, and a point of view. When I create, I am not thinking about trends or what people expect from me. I am thinking about intention. I want the work to stay honest. I want it to speak. A lot of my inspiration comes from music, from my walks, from the places I travel to, and from the cameras my grandad left behind. All these elements influence how I understand time and how I understand storytelling. So when I create, I try to pour all of that into the frame. The work should mean something. It should make someone pause, even if for a second.”
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What themes, stories, or emotions do you try to capture through your photography?
“Transformation is at the centre of my work. I take familiar scenes and try to reveal a different perspective. I explore colour as emotion. I enjoy blending reality with a touch of the surreal, as if there is always a story happening just beneath the surface. When I photograph, I am thinking about how to make the everyday feel fresh, how to shift something just slightly so that it becomes reimagined. I am also drawn to quiet moments. Small details. Things people walk past without noticing. There is emotion in these spaces. There is history. So my work often tries to bring that out. I want my images to feel like a new world, even when they are rooted in the very ordinary.”
How does your photography connect to conversations, movements, or inspire change?
“My photography connects by highlighting cultural and environmental details that people often overlook. I believe change does not always have to be loud. Sometimes it starts with presence. When people slow down and look at their surroundings more carefully, they start to care more deeply about them. That is a form of awareness. My work encourages that kind of attention. It encourages people to see the beauty in small things, to recognise the rhythm in their environment. When someone views my photos and tells me they started noticing colours differently or paying attention to the atmosphere of their neighbourhood, that is impact to me. Creativity can shift how we move through the world. Even small shifts matter.”
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What is something you want people to understand about you beyond the lens or beyond your photography?
“Beyond photography, I am someone who observes deeply. I pay attention to sound, memory, and environment. I am guided by curiosity. I spend a lot of time reflecting on how visuals shape emotion and how storytelling connects people. I think about intention a lot, not just in art but in how I move through the world. I want people to understand that the work comes from a real place. It comes from listening, from noticing, from feeling. I am not trying to chase perfection or acclaim. I am trying to create something lasting. Something that feels honest. Something that stays with people long after they stop looking at the image.”
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Through his lens, IFE69 turns subtle moments into striking stories. His work captures not only what we see but what we sense, what we remember, and what we often overlook. Each image offers a quiet shift in perspective, a gentle reminder that the world holds more beauty than we realise. His photography shows that art is not simply about what stands in front of the camera, but the emotion, memory, and presence behind it. In the world of IFE69, every frame is intentional, every detail matters, and every photograph invites us to feel something true.
